Category: Data-Labor-Technology Stories

Kraft, one of the relatively few well-known consumer brands that has never made an ad appearance in the Super Bowl, will make its debut this year, the company announced today. The brand’s Big Game ad, created by Leo Burnett Chicago, will follow its Family Greatly campaign, which centered on parents’ concerns about not being perfect….

During the past two years, Snap, Inc. has partnered with almost all major TV media companies to create exclusive, original content for the platform. But some of those efforts have been better received than others: last month, CNN decided to end its daily Snapchat news show, The Update, just four months after its launch. Snap…

The new unit might have been thought of as a UX (user experience) team not long ago. But that term is so 2017 in today’s constantly connected world of consumers and brands, according to the agency.

With the esports audience estimated to reach 385 million people this year, it’s time for brands to pay attention to the growing fan base and direct their efforts and advertising dollars toward targeting the burgeoning industry. With a large percentage of the audience comprised of millennial males–the share of millennials is two to three times…

If you’re hosting a Super Bowl party this year, Tostitos is giving you the opportunity to invite your guests using your own Super Bowl ad. Well, sort of. The chip brand has created a platform where you can input information about your party–your name, address, time it starts–then, via a digital invite creator, filters through…

When the faceless conglomerate Hampton DeVille says in its new ads that it makes “everything,” it’s not kidding. The global powerhouse has tentacles in tech, medicine, weapons, agriculture, entertainment and nearly every consumer product you can imagine. Hell, it even makes humans! In truth, Hampton DeVille is the fictional behemoth at the heart of Comedy…

The CW knows a thing or two about DC superhero shows, given the success of Arrow, The Flash, Supergirl and DC’s Legends of Tomorrow. But the network threw away its usual superhero playbook for its latest series in the genre, Black Lightning, which premieres tonight. Based on the first African-American D.C. superhero with his own…

They like channels that respect their experience. TV, Facebook and outdoor can take a bow.

These days, consumers can order a personalized hair regimen, curated beauty products and now, a treatment plan to stop hair loss. Keeps is a startup focused on preventing men’s hair loss, rather than bringing hair back. The company went live on Jan. 16 and is an entirely online process. Created by two ex-Google employees, Steven…

Imagine walking into a grocery store, toward the produce aisle, but then getting a ping on your phone that the cookies you bought last week are on sale. You add them to your cart, put your phone away and keep shopping. This is one scenario that could very well become a reality with a new…