Category: Data-Labor-Technology Stories

The latest example: The holding company has acquired Portuguese creative agency Bomtempo, Anahory & Ralha – Servicos Criativos, known as BAR. Financial terms were not disclosed.

When to give your child a smartphone has become one of the most important decisions for parents, ever since the iPhone remade daily habits. The battle for attention pits families against some of the world’s largest companies.

To help high school athletes understand the importance of hydration on and off the field, Gatorade has created a virtual reality football training game starring Peyton Manning. This week at the Consumer Electronics Show in Las Vegas, Gatorade and its agency partner OMD debuted “Beat the Blitz,” which used Microsoft’s holographic technology to capture Manning…

As an owner of a Mercedes-Benz dealership in Springfield, Mass., Michelle Wirth, head of industry – automotive for Quantcast, knows her cars, So when her take away from CES 2018 is that meaningful advances in autonomous cars are right around the bend, drivers–or perhaps more accurately–riders, and brands should probably take note. “In years past,…

Super Bowl LII is less than one month away, and if you’re in it for the ads (which, duh, we are) there hasn’t been much to get excited about in the way of Big Game news. By now, it’s typical to see a slew of marketers and brands jumping to announce their ad plans. In…

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  GroupM Chairman Irwin Gotlieb has always had an intuitive eye for technology. He’s been applying it to the CES show floor since the 1970s, when it was called the Comdex computer expo show and disc drives sold for $400,000. Gotlieb began offering his knowledge to clients, vendors and other partners on his legendary floor… Continue reading »

The post On The CES 2018 Show Floor, The Technology Is Always Listening appeared first on AdExchanger.

Facebook has been under fire for chasing dollars rather than ‘likes’, Marc Pritchard is sainted for trashing the “content crap trap” and every day another news story breaks on the ease of inadvertently attaching a brand’s content to racist, sexist or violent images–all in the (often automated) name of reaching ‘ever more accurate’ eyeballs for…

Spanning 11 venues, 24 categories and 2.5 million square feet, the show floor of the Consumer Electronics Show is a maze of startups and big brands showing off everything from souped-up television sets to Internet of Things devices and appliances. To help clients manage the show floor, agencies and publishers put together curated tours to…

In a sweet series of ads for Blue Apron, Droga5 shows people “What Cooking Can Do” every day of the week, whether it be allowing new parents to find some alone time (however briefly) or helping an old dog learn new tricks (i.e., a 76-year-old man picking up an apron for what may be the…

There’s a new over-the-top streaming service in town, but this one has an added twist: it is taking the over-the-air broadcast feeds of 13 New York City-area stations, and streaming them online for
free.