Category: Data-Labor-Technology Stories

On Thursday, Mark Zuckerberg announced a big change to Facebook’s News Feed that will prioritize content that users share and that’s expected to have a negative impact on publisher content. Here’s the email Campbell Brown, Facebook’s head of news partnerships, sent to a couple dozen publisher contacts on Friday morning explaining the changes.

Hi Everyone,

Our team has been in touch with our contacts at your organization about the following, but I wanted to reach out to you directly. As you may know, we are making updates that refocus News Feed on what Facebook was originally all about: connecting people with friends and family. You are some of our closest Facebook Journalism Project partners, so I want to be clear: news remains a top priority for us, but we expect to see changes in how public posts perform in News Feed in the months ahead.

Mark’s post outlines the reason for these upcoming changes, and I urge all of you to read it. There are also more details on the News Feed FYI blog. Our News Feed team will attend the upcoming roundtables to go through these ranking changes in depth, however, please feel free to reach out before then with any questions.

What Is Changing?
Moving forward, we will prioritize posts in News Feed that spark conversations and inspire meaningful interactions. We will predict which posts people will want to interact with their friends about, and give these posts more weight in ranking. Interactions between people like comments, shares, and messages will be valued more than reactions and likes. Both people and pages can create content on Facebook that drives meaningful social interactions, such as conversations between people on articles and video, when friends talk about a shared article or when a friend shares an article in Messenger. Posts from friends will be weighted most heavily.

As with any News Feed ranking change, this is one of many signals that impact what people see in their News Feed and how content is distributed. Our existing Community Standards, Integrity efforts, and other ranking signals — like our focus on videos that people seek out or watch repeatedly — will continue to evolve and be important signals in News Feed.

What This Update Means for Media Publishers
Because posts from friends will be weighted most heavily, this update means that people are likely to see less content that comes directly from publishers, brands and celebrities in their News Feed. News stories shared between friends will not be impacted. Still — some pages may see their reach, video watch time, and referral traffic decrease as the updates roll out over the next couple of months. Impact will vary from page to page, driven by factors including the type of content produced by the page and how people interact with this content on Facebook. Content from pages that drives interactions between friends will perform better than page content that drives only passive consumption without any person-to-person engagement.

What This Means for News
These changes suggest a growing emphasis on content that encourages community connection. We know that news starts meaningful conversations between people both online and offline. Our work through the Facebook Journalism Project will evolve to reflect this — collaborative product development work will continue to be a priority as we figure out what works best to encourage discussion around news.

We know even a small update to News Feed can be disruptive to your business, and this change will take some time to figure out. The News Partnerships team will be a resource for you throughout the coming months. My hope is that through our continued partnership, we will work through this together toward a shared goal of a more informed and connected public.

Best,
Campbell

The post ‘This change will take some time to figure out’: Here’s how Facebook is explaining its feed change to publishers appeared first on Digiday.

Touting Santander Bank’s commitment to customer care, Arnold Worldwide spins a twisty, tender tale about a little girl’s lost pet pig. Or is it a piggybank? Hey, it’s both! (But mostly, it’s a brand metaphor.) The peppy porker hams it up in the minute-long ad below, deftly dodging downtown traffic before falling into the hands…

Joshua Spanier, senior marketing director of global media for Google came away from CES with a very clear view of just how fast technology development is outpacing consumers’ ability to make sense of it, never mind adopt it. Spanier pointed to the huge curved screens from LG and their inevitable convergence with AI and IOT…

The importance of audio as a brand marketing tool will accelerate quickly as it is increasingly twinned with AI applications to enhance consumer journeys. That was the CES 2018 take away for Pandora’s newly minted CMO Aim?e Lapic, who is seeing more lifestyle brands becoming integrated into consumer electronics devices than ever before. “This trend…

Kochava introduced XCHNG technology to equip the digital advertising industry with an open and unified blockchain framework. Now several ad industry vets have joined the company’s advisory board to
further the develop of the platform and the payment system.

If you were wondering what Edwin McCain, the singer-songwriter behind the soaring 1998 hit “I’ll Be,” is up to these days, here’s your answer. He’s right here, on your electronic device, singing a gag music video about chain diner Denny’s online delivery service. In the 3:30 video, the soft-rock crooner strums a guitar, emotes and…

AdExchanger |

The global health and wellness industry is on the fast track to growth, and upstart publisher Well+Good is reaping the benefits. Well+Good began in April 2010 with only 69 subscribers and today, its network is well over 10 million uniques, according to Tyler Del Vento, SVP of sales and marketing for Well+Good. “We’ve seen a… Continue reading »

The post Healthy Lifestyle Publisher Well+Good Hits Its Stride By Creating Custom Content For Brands Like Reebok appeared first on AdExchanger.

Remember when you first started thinking about outer space as a kid? It was hard to wrap your mind around all of the stars, planets and galaxies. You suddenly felt so small. Well, now there’s something seemingly vaster than space to make you feel even more insignificant. It’s called social media. As you thoughtfully craft…

A nonprofit group, Sports Fans Coalition, is launching locast.org – a mashup of “local” and “broadcast” – a New York broadcast TV station over-the-top streaming service. The catch? The group has no
intention of compensating any of the 13 local TV stations.

Another CES is in the books — and as the organizers would say, it was the biggest one yet. Some companies and executives had a splendid week in Las Vegas, while others could have fared better. Here’s who won and lost at CES 2018.

The real CES impresarios:
MediaLink, as usual.

Thirstiest company:
Google. It was everywhere.

Best rumor:
Turner originally booked the Aria hotel’s wedding chapel — where it hosted meetings and presentations this week — because CES was supposed to be the official coming-out party for a merged AT&T and Time Warner.

Best photo:

You know you’re at #CES2018 when pic.twitter.com/paMZAmjqpb

— Ben Winkler (@bwinkl3r) January 9, 2018

Tastiest snack:
Grilled cheese sandwiches and tomato soup at Turner’s wedding chapel. Sometimes, it’s the simple things.

Most interesting activation:
Gannett/USA Today hosted advertising clients at the Las Vegas Motor Speedway, where they also filmed some content in virtual reality. It was raining, and people still went.

Biggest blunder:
The lights going out at the Las Vegas Convention Center.

Worst real-time marketing:

#CESblackout pic.twitter.com/JsR9VEun63

— Oreo Cookie (@Oreo) January 10, 2018

Best place to escape the smoke and madness:
Any suites inside the Vdara hotel.

Best party:
Spotify went full Vegas at Hakkasan.

Coolest performer:
Three-way tie between John Legend at Google’s party, Run the Jewels at Fusion’s party and Lauryn Hill at Pandora’s party.

Best sign of the times:
Turning in any direction and seeing a massive billboard with the words “Hey Google.”

Grossest example of why our industry is the worst:
The secret, invite-only mansion party referred to by one media executive as the “hookers and blow” party.

Most notably absent company:
Snapchat

Best quote:
“CES is good for business but bad for your soul.”

Worst panel:
The Federal Communications Commissions panel previewing 2018 with two commissioners, including chairman Ajit Pai, who was not in attendance.

Dumbest technology:
A robot that cuddles with you.

Worst organizer:
Every hotel that was woefully unprepared for just a sprinkle of rain.

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