Category: Data-Labor-Technology Stories

With just three and a half weeks to go before Super Bowl LII, NBC has nearly sold out of its inventory for the game. The network has “less than 10” in-game slots available, Dan Lovinger, evp ad sales, NBC Sports Group, told reporters today. The company is averaging “more than $5 million for a 30-second…

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Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Dave Morgan is a singular figure in the advertising industry. The founder of three ad tech companies, each in a way ahead of its time, is our guest on AdExchanger Talks this week. In the late ’90s, Morgan built Real Media, an ad network/ad server… Continue reading »

The post Podcast: Dave Morgan Looks Back On 20 Years Of Startup Life appeared first on AdExchanger.

In 2017, Republicans gained control of both houses of Congress and the White House for the first time in a decade, but unified GOP control of the legislative and executive branches didn’t lead to a burst of lawmaking.

The role is new and has been filled by Pele Cortizo-Burgess, an agency veteran who previously was with MEC and Grey New York before that.

The deal will allow Sinclair to play a role in the development of Imagine’s systems for traffic, ad sales and data analytics, allowing for unit-based and impression-based local media buys.

Disney’s upcoming over-the-top video service, set to launch in 2019, will feature between 7,000-8,000 episodes of TV shows from the Disney-ABC TV Group’s library.

Founded by Cheryl (CEO) and Cliff Pia (president, Chief Creative Officer) in 1997, the 32-person agency produces advertising, digital, mobile and web content across offices in Portland, Oregon, San
Diego and San Francisco.

The companies say the deal will establish the largest programmatic video platform for mobile in-app publishers, expand InMobi’s mobile video footprint, and create a hub in Los Angeles.

Fox is looking to purchase 10 TV stations from Sinclair Broadcast Group — in markets including Denver and Seattle, according to a newspaper report. This comes as Sinclair wants to bolster its TV
station holdings with a proposed $3.9 billion deal to buy Tribune Media.

Its latest research shows that a traditional tv experience is the best way to maintain engagement.