Facebook Is Testing a Separate Destination for Local News in Its Mobile Apps

Facebook began testing a feature aimed at providing a destination for local news, in addition to content that can already be found on News Feed and on publishers’ pages. Mobile users in six cities–Billings, Mont.; Binghamton, N.Y.; Little Rock, Ark.; New Orleans; Olympia, Wash.; and Peoria, Ill.–may start seeing alerts guiding them to the feature,…

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The Weather May Be Cold, But Holidays Were Hot Topics on Facebook, Instagram

Facebook users rang in the holiday season in style, as Christmas Eve and New Year’s Day were the hottest of Facebook IQ’s Hot Topics on Facebook and Instagram in December. Football dominated the sports Hot Topics on both social networks, as Facebook users talked up three National Football League teams–the Carolina Panthers, New England Patriots…

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Even the World’s Biggest Tech Event Can’t Keep the Lights On

Shortly before noon today, the Consumer Electronics Show in Las Vegas suggested attendees head outside to the solar-powered outdoors due to a partial blackout inside the Las Vegas Convention Center, where around 180,000 attendees are visiting to preview the future of technology. While we work through this isolated power outage feel free to visit our…

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Fox Sports Announces Daily Livestream Show on Twitter During 2018 FIFA World Cup

No U.S.? No problem: Fox Sports is soldiering on for the 2018 FIFA World Cup in Russia, announcing a livestreamed 30-minute daily show on Twitter and a tournament-long Publisher Story on Snapchat. Fox Sports won the bidding in 2011 for the English-language broadcasting rights to all FIFA events from 2015 to 2022, including the 2018…

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PepsiCo Kicks Off Super Bowl Season With a Social-Driven Cooking Show Featuring Former NFL Stars

PepsiCo is drumming up some Super Bowl excitement a few weeks ahead of the Big Game in the form of a social media-driven cooking show staring some NFL stars. It’s part of the company’s recurring Game Day Grub Match series, a cooking competition that calls for chefs to use PepsiCo products to make unique, creative,…

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Can Diet Coke’s New Skinny, Rainbow-Colored Cans Attract the Millennials It Covets?

Thirty-five years after making a splash with the introduction of Diet Coke, the Coca-Cola company announced that the marquee product is getting a “full brand restage.” Starting next month, consumers who pass by the beverage case will see Diet Coke in new product dress: A skinny silver can sporting a bold center stripe whose colors…

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Dollar Shave Club Heads to Space in Its Latest Weird, Creamy Ad for Shave Butter

In its latest kooky commercial, Dollar Shave Club helps a guy face the final frontier. The cosmic romp begins in a bathroom (as most celestial experiences do), when a dude lathers up with the brand’s Shave Butter and promptly blasts off on a freaky face odyssey: That galaxy was so darn buttery, we half expected…

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At CES, TVs Are Bigger, Better and Smarter With Digital Assistants

Digital assistants are coming to your TV, aimed to make your life easier–one voice command at a time. A slew of TV product announcements arrived on Monday at the Consumer Electronics Show, each promising a bigger and better device to binge-watch your latest Netflix obsession. And soon, it will finally be OK to talk to…

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Volvo Is the Narrative Vehicle Driving The Goldman Brothers’ Flashy New Music Video

It’s always fun when brands start experimenting with content that people might want to consume, as opposed to stuff made to interrupt what they’re actually looking for. Following in the footsteps of brands like Morton Salt, Volvo has thrown its weight behind “Call My Name,” a music video for The Goldman Brothers. Directed by Tal…

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Pizza Hut’s Self-Driving Delivery Trucks With Toyota Could Be on the Road by 2020

In the near future, be sure to tip your robot. Just don’t tip it over while it’s delivering you pizza. Pizza Hut has been working with Toyota to develop ways to deliver personal pies via person-less transportation. One of those ways: Using the auto brand’s autonomous driving platform to operate an e-Palette, a self-driving vehicle…

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