The company witnessed a 40% rise to total 17 million subscribers last year — up 5 million — versus 2016, for all its subscription video-on-demand and its newer Hulu with Live TV products.
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Amazon’s getting serious about courting media for Alexa skills
In this week’s Rundown, we have a new Digiday+ experience — and more on Amazon’s march into media, as well as a new vibe at Vanity Fair.
The new Digiday+
We’re excited to start the year with a new Digiday+ experience, which will be live later today. You’ll now find all exclusive content — including our twice-weekly research, The Rundown and Digiday magazine content — in one place, along with information on our upcoming events, Digiday IP and more. We plan to continue adding features to Digiday+ this year, led by the new managing director of Digiday+, Jack Marshall. Be sure to reach out to Jack about what you like, what you don’t like and what you’d like to see more of.
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The post Amazon’s getting serious about courting media for Alexa skills appeared first on Digiday.
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Monster Products Will Make Its Super Bowl Debut With a Spot Starring Iggy Azalea
Monster Products will make its Big Game debut in Super Bowl LII, with a 30-second spot starring rapper Iggy Azalea. The audio brand announced Azalea as its new spokesperson this Monday at the Consumer Electronics Show in Las Vegas and Azalea later revealed the Super Bowl collaboration. In a subsequent Instagram post, the Australian rapper…
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A Neat, Subtle Camera Trick Drives the Storytelling in Subaru’s New Spot
Subaru has done plenty of safety advertising over the years. Its first spot out of the gate this year celebrates the Subaru Forester being named a 2018 IIHS Top Safety Pick–and it’s a story told in sweeping fashion that covers a woman’s entire life, up to a moment where it might have ended. The ad,…
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4 Marketers Share How GDPR Will Shake Up Brands’ Data Strategies
Global brands are gearing up for the European Union’s General Data Protection Regulation (or GDPR), which will go into effect in May and change how brands collect and store data. Chiefly, the new rules limit the amount of data that marketers can collect on European consumers, who have more options about what data companies can…
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Instagram: Here’s How to Turn on Two-Factor Authentication
Did you know Instagram allows you to turn on two-factor authentication as a way to keep your account safe? With this feature turned on, anytime you login to Instagram from an unknown device, you’ll need to enter a security code (sent via text message) to prove you’re the owner of the account. Our guide will…
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Why Moving Up the Publication Date for Fire and Fury Was a Risky Move
When the Trump administration publicly denounced the bombshell excerpts from Michael Wolff’s soon-to-be-released book, Fire and Fury: Inside the Trump White House, both author and publisher were thrilled. “Where do I send a box of chocolates?” Wolff rhetorically asked NBC’s Today show co-host Savannah Guthrie during the first stop on his press tour. There was…
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Group Nine CEO’s Strategy: Diversify Brands And Revenue
AdExchanger |
Building a successful media company today means creating a diverse portfolio of brands and revenue streams, according to Group Nine CEO Ben Lerer. Lerer embarked on this strategy more than a year ago when he created Group Nine Media. The holding company is composed of Thrillist, The Dodo, NowThis Media and Discovery’s Seeker, with $100 million… Continue reading »
The post Group Nine CEO’s Strategy: Diversify Brands And Revenue appeared first on AdExchanger.
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WSJ : CMO Today Summary 1.10.18
WSJ recap of marketing news
People React to Being Called Beautiful in Samsung’s Remake of a 2015 Viral Video
If a stranger stopped you on the street and took your picture, telling you she was collecting images of beautiful people, how would you react? Would you find yourself speechless? Would you laugh? Make some self-deprecating remarks? Point out features you consider unattractive? Perhaps you’d reveal that you’ve been bullied for the way you look….
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