Category: Data-Labor-Technology Stories

My favorite book is always the one I’m reading now. I get vested in the story, in the characters, in the voice of the writer. The last few pages can feel like a kind of death (a sense of foreboding, a final ending), which is why I often sequentially, and sometimes obsessively, read the works…

Each month, Google and Adweek present the YouTube Ads Leaderboard, a listing of the 10 most-watched commercials on YouTube in the prior month–with the caveat being that the spots must have significant organic views, not primarily paid views. Google has now looked through all of the 2017 Ads Leaderboards and identified the creative agencies that…

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Indie media agency Horizon is giving its advanced TV platform Pivot a facelift. Horizon is building a custom planning tool using 4C Insights, the social and TV data analytics platform designed to go beyond age and gender demographic targeting. Instead, 4C’s tool will integrate with Pivot to help Horizon marry behavioral, attitudinal and purchase data… Continue reading »

The post Horizon Teams Up With 4C To Customize Cross-Platform TV Plans appeared first on AdExchanger.

The IAB Technology Laboratory this morning released OpenDirect 2.0, an update of the specs it recommends the industry use for trading “premium” automated guaranteed ads. The IAB lab said the update
completes the OpenMedia specification stack by facilitating non-real-time bidding transactions. It will accept public comments on them through March 12.

Geotargeted mobile ad revenues are expected to reach $18.2 billion by 2019, up significantly from just $6.8 billion in 2015. Locational data is becoming an essential tool for businesses to drive customers from the web to their doorstep. It helps them to target local customers who are ready to buy, better understand the customer experience…

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Mobile ad network and Indian unicorn InMobi paid $90 million for mobile video monetization platform AerServ in a bid to build a header bidding solution for apps. The deal, announced Wednesday, will bring together their respective programmatic exchanges to create “fair auction dynamics for in the in-app space,” said Abhay Singhal, InMobi’s CRO and co-founder.… Continue reading »

The post InMobi Acquires AerServ For $90 Million To Get A Leg Up On In-App Header Bidding appeared first on AdExchanger.

A major health-club chain based in Minneapolis — Life Time Athletic — has removed all national cable TV news channels from its TV screens, wanting a more family-friendly environment.

USIM, the big independent media-services agency founded by Dennis Holt, has hired Rob Jayson as executive vice president of insights and analytics. A 20-year veteran of Madison Avenue analytics,
audience science, media strategy, buying and research, Jayson joins USIM from Publicis Media, where he was global lead for branded applications.

The controversy over NFL national anthem protests dominated the first half of the football season, prompting some nervous advertisers to threaten to pull their spots if coverage persisted. Those demonstrations have since tapered off, but if they recur during Super Bowl LII on Feb. 4, NBC said it won’t hesitate to spotlight it on-air for…

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Demand-side platforms (DSPs) make money by taking a percentage of the media buys that flow through their technology – and from lots of other hidden extras they charge for. Interviews with more than a dozen sources reveal that even as marketers make progress in understanding what they’re paying for, nontransparent fees abound in the DSP… Continue reading »

The post Investigation: DSPs Charge Hidden Fees – And Many Can’t Afford To Stop appeared first on AdExchanger.