Category: Data-Labor-Technology Stories

This acquisition follows a two-year partnership during which Whosay executed more than 50 campaigns for MTV, BET and other Viacom brands.

Swedish agency ?kestam Holst, Adweek’s International Agency of the Year for 2017, has been killing it with the Ikea work in recent years. And it starts out 2018 with a splash (sorry) by creating a magazine ad that women are encouraged to pee on. Sounds a bit gross, and maybe it is–but there’s a fun…

Endeavor’s cultural marketing division, Endeavor Global Marketing entered into a definitive agreement to acquire Philadelphia-based branding and marketing agency 160over90, pending closing conditions including regulatory approval. Sources declined to comment on the financial details of the transaction. In 2016, Searchlight Capital Partners acquired a majority stake in the agency. Sources close to the matter valued…

A compact new Pinterest campaign from The Home Depot and agency 22squared offers sprawling home improvement guidance, hoping to help move DIYers past inspiration and into action by showing them how the work actually gets done. Titled “Built-In Pins,” the promotional effort includes videos, images and a 360-degree interactive online shopping experience created with virtual…

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Brad Bender will speak at AdExchanger’s upcoming Industry Preview conference on Jan. 17-18, 2018, at the Grand Hyatt New York. Google’s rallying cry for 2018? Better and possibly fewer ads. While that theory may seem counterintuitive for a company whose revenues come almost exclusively from advertising, rethinking the ad experience may mean recutting standard formats or reducing… Continue reading »

The post Google’s Buy-Side Boss: ‘There Are Issues Preventing Us From Growing As An Industry’ appeared first on AdExchanger.

Women in STEM jobs are more likely than their male counterparts to have experienced discrimination in the workplace and to believe that discrimination is a major reason there are not more women in STEM.

The Buffalo Bills’ first National Football League postseason appearance since 1999 lit up Facebook, Twitter and Instagram during the last two weeks of the league’s regular season and its Wild Card weekend, where the ride came to an abrupt end for the long-suffering franchise. The Bills posted the highest growth on Facebook and Instagram and…

A new Pew Research Center analysis of Census Bureau data takes a broad-based look at the STEM workforce from 1990 to today. Here are seven key findings.

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Condé Nast has long distinguished itself for having the right context to buy ads against. But these days, it’s also focusing on helping advertisers reach new audiences when they buy ads alongside its content with its Spire platform. Condé Nast allows advertisers to use its own data signals to build lookalike audiences and reach more… Continue reading »

The post Condé Nast Sees More Advertisers Using Its Data appeared first on AdExchanger.

Remember that cruise you took a long time ago, probably with the grandparents, where the highlight was the endless (bottomless) buffet? No wonder you haven’t done that again. Carnival Cruise Lines knows the industry has some baggage, so to speak, and aims to wipe away those musty old images with its new “Choose Fun” campaign,…