Category: Data-Labor-Technology Stories

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Vijoy Gopalakrishnan, principal at the IRI Media Center of Excellence. This scenario happens all too often in the digital advertising industry: An agency has just conceived and executed a brilliant… Continue reading »

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This Is Us fans are used to the show’s technique of juggling storylines in various time periods, but starting with tonight’s episode, the time jumps won’t stop when the show goes to an ad break. NBC and State Farm are kicking off a multiplatform campaign centered around This Is Us, which includes three 30-second spots…

Global brand experience agency Jack Morton Worldwide welcomed its first chief people officer. Melissa Rose joined the agency’s executive leadership team in the new role and is tasked with helping the agency grow, retain and nurture talent. Working out of the agency’s Boston office, Rose will report directly to Jack Morton chairman and CEO Josh…

Marketers who want to up their social media game are watching the evolution of image analysis intently. The potential value is clear, but the “how” has been less so. Think about all of the data and images that are stored within image-friendly platforms like Instagram and Snapchat. There are more than 3 billion such images…

Disney-ABC Television will have more resources — especially with the added benefit of Fox’s TV/movie production studio, among the biggest pieces of Disney’s $52.4 billion purchase of Fox’s assets.

It wasn’t enough for the winners to just thank their colleagues and co-stars. Instead, the acceptance speeches went from mere thank yous to orations about civil rights.

Our nation has become more polarized than ever since the 2016 presidential election, and the cast and crew of ABC’s upcoming revival of Roseanne say their show will help bridge that gap when it returns in March. Roseanne Barr’s hit sitcom–about Roseanne and Dan Connor, and their working class family in Illinois–ran for nine seasons…

The video ad-serving platform SpotX announced today that it was linking up with Amazon Web Services, allowing for interoperability on the tech giant’s cloud platform.

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The independent measurement space was once Nielsen’s to lose – and now it’s taking pains to make sure that doesn’t happen. Nielsen is in a delicate position. Although its long-established panel-based business is primarily what pays the bills, TV ratings aren’t the future. The company’s success depends on moving away from classic TV ratings, while… Continue reading »

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