Category: Data-Labor-Technology Stories

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Harman is designing smart interiors for tomorrow’s autonomous cars

The days of owning your own car may soon be coming to an end, what with the growing popularity of ride sharing matched with the promise of autonomous vehicle technology. Should that self-driving car service future come about, Harman International wan…

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Live from Samsung’s CES 2018 press conference!

Samsung press conferences rarely disappoint, and we’re hoping that’ll be the case today — the company’s big CES 2018 keynote is about to kick off, and we’ll be bringing you all the news live. Samsung hasn’t made too many pre-CES announcements, aside…

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LG Display’s giant rollable OLED TV is indistinguishable from magic

LG Display showcased its very first rollable OLED screen a few years ago at CES, but it was clearly in its early prototype stages. Guy with white gloves, no touching .etc, etc. Sure, exciting but also distant. Now, the world’s first rollable 65-inch…

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AI adds background noise to Google Street View scenes

Google Street View is a great way to imagine you’re somewhere else, walking the streets of a bustling foreign city or making your way through a quiet, tree-lined neighborhood. Now, thanks to a project from Nao Tokui, it’s become even more immersive….

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HTC unveils a wireless adapter for Vive VR headsets

The dream of a wire-free HTC Vive is close to becoming a practical reality. HTC has unveiled a Vive Wireless Adapter that uses Intel’s WiGig to eliminate the corded connection for both the original Vive and the Vive Pro while keeping lag and interfer…

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Ex-Google employee behind anti-diversity memo sues for discrimination

James Damore, the Google employee who was fired after circulating an anti-diversity memo last August, isn’t over his dismissal apparently as he has now filed a lawsuit against his former employer. Damore filed a class-action complaint today in a Cali…

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Universal and Paramount Will Both Run Spots in the Upcoming Super Bowl

Movie fans, rejoice! Both Paramount and Universal will return to the Big Game on Feb. 4, according to a report from Variety, and will most likely be featuring some big trailers for upcoming films. No word yet on what films will get spots during the game. Both names are no stranger to Super Bowl ads–Viacom’s…

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Here’s Anheuser-Busch’s Super Bowl Lineup: Michelob Ultra and Stella Will Join Budweiser and Bud Light

Michelob Ultra will be back at the Super Bowl on Feb. 4, making it the third year in a row that Anheuser-Busch has brought the brand to the Big Game. Anheuser-Busch has selected Michelob Ultra to join Budweiser, Bud Light and Stella Artois as the brands airing spots during the Big Game, according to a…

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Why Print Legacies Like Time Are Betting Big on Augmented Reality

Last week’s issue of Time magazine is the first edited by a guest editor in its 94 years of existence. It’s also the first issue to feature augmented reality activations–four of them, all on the issue’s theme of optimism. They include an interview with guest editor Bill Gates by Time’s Nancy Gibbs, an animated infographic…

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Phoenix Marketing Acquires Nielsen TV Ad Recall Product

AdExchanger |

Nielsen’s TV Brand Effect (TVBE) business now belongs to Phoenix Marketing International, a performance measurement and metrics company. Phoenix on Monday acquired the syndicated service, which is used by brands to measure recall of television ads based on Nielsen data. The companies declined to share the price of the deal. Nielsen will continue to operate… Continue reading »

The post Phoenix Marketing Acquires Nielsen TV Ad Recall Product appeared first on AdExchanger.

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