Happy New Year: What’s Old Is Big 2 Again!
RTBlog was originally conceived to discuss the passage of time, specifically how advertising, media and marketing is affected by technology, data and platforms enabling it to occur in “real-time.” So
it’s fitting coming into a new year to mark some passage of time — past, present and future. Our marketplace’s most recent past has been dominated by two players — Google and Facebook — and
according to the present outlook, they will only become even more dominant in the not-too-distant future.
it’s fitting coming into a new year to mark some passage of time — past, present and future. Our marketplace’s most recent past has been dominated by two players — Google and Facebook — and
according to the present outlook, they will only become even more dominant in the not-too-distant future.
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Obesity, Plural Families Get New Shows On TLC
TLC is evidently so pleased with its reality series “My 600-lb Life,” featuring morbidly obese people, that it will introduce a new one in the same vein on the same night this week.
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Q&A: L’Oréal’s Head of Innovation Labs on What’s Working and Not Working With Wearables
L’Or?al thinks the big future of wearables is getting smaller. Specifically, wearables will be the size of one of your fingernails. Literally. Two years ago, L’Or?al launched a heart-shaped patch called My UV Patch with La Roche-Posay sunscreen that sticks to skin and uses Bluetooth technology to push data about a person’s exposure to UV…
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How Gamification Enhances Productivity in the Workplace
“In every job that must be done, there is an element of fun. You find the fun and snap! The job’s a game!” Wise words uttered by none other than Mary Poppins, the mack-mommy of gamification. The super nanny blew our minds when she took the arduous task of cleaning a dirty playroom and made…
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5 Ways for Influencers to Leverage Pinterest’s Smart Feed Algorithm
If you’ve been thinking of Pinterest as a social platform similar to Instagram or Facebook, it’s probably time to adjust your influencer marketing strategy. Influencer marketing on Pinterest is a whole different ballgame than other social networks, because– surprise!–Pinterest is not a social network. You could say Pinterest is a “visual discovery tool,” or, as…
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TV Prices Expected To Rise
Although many media/entertainment analysts say consumers will spend more of their paychecks on entertainment — with newer inexpensive digital video platforms and free content available — that is
expected to change.
expected to change.
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Frito-Lay, from Intern to CMO in 12 Years: Jennifer Saenz
Frito-Lay CMO Jennifer Saenz says listening to consumers is a top priority if you want to build marketing experiences that drive engagement.
GroupM Appoints Global Chief Investment Officer
GroupM has appointed Nick Theakstone to the new role of global chief investment officer. He will be based in London and New York, and report to GroupM global CEO Kelly Clark.
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What Can Brands Do With Voice Devices in 2018?
There’s no question that voice has exploded with arrival of Amazon Alexa and Google Home assistant, but with cost effective models such as the Amazon Echo Dot and Google Home Mini, brands should pay extra attention to the voice space this year. With CES around the corner, Adweek takes a look at the world of…
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