What Needs to Come First for VR to Take Off, Mass Hardware Adoption or Compelling Content?

Each January, tech experts at the Consumer Electronics Show in Las Vegas peer into their crystal balls and declare that “this is the year of something.” For about 10 years, it was the “year of mobile.” After that it was the “year of connected cars,” which was then eclipsed by “the year of smart devices.”…

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Here’s What to Expect From CES 2018

This week, Las Vegas will become “the world’s gathering place” for consumer technologies. Spanning 11 venues and a whopping 2.5 million square feet, this year’s CES will draw an estimated 170,000 people, including major players from tech giants, heads of startups and renowned tech journalists, all flocking to Sin City to take a peak at…

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Why AI Is the New Battleground for Brand Marketers

Most brand experiences will be delivered through AI by 2025. The only question is whether your brand will still exist. Some perspective: When Ray Kroc walked into the McDonald brothers’ restaurant in 1954, he was taken aback with the efficiency and replicability of the facility. That evening, “visions of McDonald’s restaurants dotting crossroads all over…

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Virtual Reality Hardware and Content You Should Expect to See in 2018

This year, several major tech companies are planning to debut next-generation virtual-reality hardware, promising to be cheaper–and less tethered–than anything currently on the market. Meanwhile, media and tech companies are racing to create content that people actually want to watch. “I think it’s a content play,” said Intel CMO Steve Fund. “There is not enough…

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What These 5 Women Are Doing to Solve Tech’s Diversity Problem

At a time when diversity remains a front-burner issue within the tech industry, this year’s Consumer Electronics Show–the tech world’s largest conference–is surprisingly lacking in, well, diversity. While, in the past, the agenda-setting conference has showcased powerhouse solo women keynoters such as IBM CEO Ginni Rometty, General Motors CEO Mary Barra and former Yahoo CEO…

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How Marketers Are Turning Your Car Into a Branded Experience

While autonomous cars won’t be in every garage anytime soon, today’s vehicles have never been more connected. That’s leading marketers, agencies and automakers to transform cars into the next media and marketing platform. Radio once held drivers hostage as the only form of in-car entertainment, said Scott Symonds, managing director of AKQA Media, adding it…

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iPhones and Children Are a Toxic Pair, Say Two Big Apple Investors

Jana Partners and Calstrs are launching an unusual activist-investor campaign accusing Apple of failing to do enough to limit smartphone addiction among young users.

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Fiji Water Is Using the Golden Globes to Kick Off an Initiative Supporting Female Directors

Drink water, snap a photo and help up-and-coming female directors? That’s the proposition Fiji Water has set up for stars during tonight’s Golden Globes and the awards season at large. For every star photographed sipping Fiji Water during tonight’s Golden Globes red carpet–and upcoming awards shows like the Critics’ Choice Awards, the Screen Actors Guild…

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