The Princess Bride Star Cary Elwes Revives His Famous Role in New Ad for Culligan Water

When the 75th Golden Globe Awards airs this Sunday, movie buffs will be treated to a wonderful blast from the past, courtesy of Culligan Water. The brand decided to retire its 59-year-running “Hey Culligan Man” ads in favor of an ad that nods to cult-favorite film, The Princess Bride, in the best way possible–with a…

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theScore Fantasy Sports Launched on Facebook Instant Games

Sports media company theScore launched theScore Fantasy Sports on Instant Games, Facebook’s HTML5 cross-platform gaming service that allows users to play games with their friends on Messenger and News Feed. At launch, the fantasy sports game allows users to compete in daily contests for the National Football League, the National Basketball Association, the National Hockey…

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Forecast: Digital Ad Media To Climb 17% in 2018, Traditional Media Dips

The overall U.S. advertising market will improve 6.7% this year, up from a 2.5% increase in 2017. U.S. advertising gains are expected around the Winter Olympics and political advertising from mid-term
elections in November.

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The New York Times Made a Simple, Powerful TV Spot About Reporting Sexual Harassment

For decades, women’s stories of harassment, assault, rape and abuse have been met with the same phrase: “He said. She said.” Four words that may seem like they’re intended to balance a story have been manipulated and used to upend countless accounts of wrongdoings. In a beautifully simple new 30-second spot, which will debut Sunday…

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About six-in-ten Americans support marijuana legalization

About six-in-ten Americans (61%) say the use of marijuana should be legalized, reflecting a steady increase over the past decade, according to a Pew Research Center survey. The survey, conducted in October, finds that the share of U.S. adults who support marijuana legalization is little changed from about a year ago – when 57% favored it – but it is nearly double what it was in 2000 (31%).

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Amazon ‘Exploiting’ Google’s Weaknesses, Forrester Says

Amazon has become a more preferred destination for online shopping searches, according to a research report released this week from Forrester Research. Overall, Forrester expects to see search growth
during the next five years.

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Businesses Rush to Contain Fallout From Major Chip Flaws

Businesses and institutions raced to patch computer systems as they tried to gauge the fallout from the disclosure this week of two, long-hidden vulnerabilities affecting chips running most of the world’s computers.

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Cross-Platform Video Buying Is Slow Moving

A study noted that two-thirds of marketers will increase spending — slightly — from 16% to 19% of overall media spending going to cross-platform video buying in 2018.

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Apple Is Taking Longer to Ship Its Hot Products

Under CEO Tim Cook, Apple has been late shipping new devices, delayed by factors including a large and growing global customer base, and more sophisticated technology.

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This Irish Anti-Smoking Ad Is So Good, It’s Now Running in New York

You know you have a good advert on your hands when organizations similar to yours, thousands of miles away, want to pick it up and run it. That’s the case with “I Will Survive,” a PSA released in early 2017 by Ireland’s government heath service, the HSE. The minute-long spot, which shows people lip-syncing to…

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