Category: Data-Labor-Technology Stories

After 15 seasons on the air, there’s very little ground that Family Guy has yet to cover, but Fox has managed to pull off something new for the comedy’s March 11 episode, which will air with limited commercial interruptions for the first time in series history. The episode will air with fewer ad pods than…

AdExchanger |

Forrester principal analyst Fatemeh Khatibloo will speak at AdExchanger’s upcoming Industry Preview conference on Jan. 17-18, 2018 at the Grand Hyatt New York. If marketers and publishers don’t know how many third-party tags lurk on their sites, Europe’s General Data Protection Regulation (GDPR), which takes effect in May, will change that. “A client will tell… Continue reading »

The post GDPR Will Be A Day Of Reckoning – But It’s Far From The End Of Days appeared first on AdExchanger.

Essence, an iconic brand since 1970, was bought by private entity Essence Ventures LLC, headed by Richelieu Dennis, who founded the Sundail Brand beauty products.

TV news media viewing was up 6% year-over-year in 2017 in total hours of viewing on a live program-plus-same day time-shifted basis. The big three cable news networks grew 15% in 2017 versus 2016,
with MSNBC rocketing up 46%.

Growth areas include Web-based advertising, agency services, measurement services and enterprise software. Companies focused mainly on marketing tech also appear to be growing faster than those
focused primarily on ad tech.

Reports on Wednesday suggest Google may sell restaurant review business Zagat, which the company acquired in 2011 for $151 million. The strategy would require support from the Google+ social network.

GIFs are big business, and 4-year-old Tenor wants to capitalize on their popularity. The keyboard and GIF search engine, a direct competitor of Giphy, began to offer GIF ad sponsorships last September
in an effort to monetize the short loop films.

Today Twitter announced that it has promoted head of U.S. agency development Stephanie Prager to head of global agency development, consolidating the two roles. The move is part of the social media company’s plans to evolve its relationships with the biggest names in the ad industry in the new year. Prager, who is herself a…

So, you put on a few pounds over the holidays. What would it take to entice you to work off that festive flab at high-end fitness club Equinox? How about a sweatsuit stitched together from surgical scrubs? Or cologne infused with the DNA of a marathoner? Or would lipstick made from the pages of the…

It’s that time of the year, when you see the first CES events, parties and panels trickle into your email inbox. For some, this brings memories of previous shenanigans and client dinners; for others, it signals that their 2018 roadmap could probably use a refresh. Or perhaps a restart. In either case, going to Las…