WhatsApp Saw a Record-Breaking 75 Billion Messages Sent on New Year’s Eve

WhatsApp announced that users around the world sent 75 billion messages on New Year’s Eve 2017, including more than 13 billion images and 5 billion videos. This makes New Year’s Eve the platform’s biggest messaging day ever. This figure includes all messages sent on Dec. 31 between midnight and 11:59 p.m. PST. The Facebook-owned messaging…

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TurboTax’s Creepy New Horror Ads Take Weird Turns Halfway Through

While Wieden + Kennedy is rethinking DTF for OkCupid, the agency’s new campaign for TurboTax is more WTF. The Intuit-owned tax software brand has rolled out four spots, including one for the Hispanic market, featuring creepy horror scenarios which emphasize that not everything–taxes, for example–is as scary as it seems. The campaign is called “There’s…

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USA Today’s Branded Content Studio Is Thriving Thanks to a Focus on Data

Each month, USA Today reaches more than 125 million people across print, online, mobile and tablet consumers of media. That number includes the aforementioned newspaper and the more than 100 local newsrooms (and 3,000 journalists) that make up the USA Today Network, which continues to expand into markets across the country. Because of this rapid…

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Dating Apps Are Awful—Here’s How to Make Them Work for You

Most singles are swiping—looking at people’s profile pictures to determine, in about a nanosecond, whether they would like to message them, meet them and potentially have a family with them.

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Zenith Awarded Media Duties For Ride-Hailing Giant DiDi Chuxing

The Publicis Groupe-owned agency will develop a bespoke agency — D+Z — to oversee the account’s media planning and buying across both traditional and digital media.

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Sling TV Partners With comScore To Start Cross-Platform Addressable Measurement

Sling TV says it brings to comScore “verified” addressable TV impressions and OTT impressions together, to provide advertisers with a better view of their campaign’s performance. comScore says it is
the first company to offer services that measure addressable television impressions across all platforms, including over-the-top.

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IAB, 4As Unveil Terms, Conditions Addendum For Long-Form Video

The Interactive Advertising Bureau and American Association of Advertising Agencies on Thursday released new terms and conditions for long-form video — a significant update to the T&Cs, which were
last updated in 2009.

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Crossing the Line: What Counts as Online Harassment?

Americans agree that certain behaviors – like direct personal threats – constitute online harassment. But they are more divided on others, such as sending unkind messages or publicly sharing a private conversation.

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Tech Giants Race to Address Widespread Chip Flaws

The world’s computer-chip and software makers scrambled to respond to the disclosure of two widespread hardware vulnerabilities found by cybersecurity experts that could affect most of the world’s modern computing devices.

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HGTV Was New Year’s Day Champ With All New Shows

On New Year’s Day, HGTV did something all but unheard of on a holiday: It ran new shows all day long, and even introduced at least four new series during the day.

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