Category: Data-Labor-Technology Stories

Two years ago, Fox’s revival of The X-Files was a huge success. The six-episode return of FBI Agents Fox Mulder (David Duchovny) and Dana Scully (Gillian Anderson) ended up as the No. 5 rated broadcast show in the 18-49 demo that season, behind only Sunday Night Football, Empire, The Big Bang Theory and Thursday Night…

The end-of-the year football game — NFL or college — drew large audiences despite on-field protests, medical safety issues and attacks by a president.

The results of an internal audit of the U.S. Army’s budget question the effectiveness of the hundreds of millions in taxpayer dollars the organization spends on marketing and advertising each year. Its conclusions call many of these programs “ineffective,” claiming that the majority do not justify the costs. “An audit of our outreach efforts is…

Former Washington, D.C. bureau chief for CNN David Bohrman is launching a streaming over-the-top video service targeting liberal news consumers called the Political Voices Network — PVN for short.

Previously, the ANA acquired the business Marketing Association, founded in 1922, and the Brand Activation Association, founded in 1911 and known as the Promotion Marketing Association.

The Association of National Advertisers made a big move today, expanding its word-of-mouth and social media marketing offerings for members with the acquisition of nonprofit trade group Word of Mouth Marketing Association (WOMMA). Founded in 2004, WOMMA specializes in what it refers to as “ethical word-of-mouth marketing,” which is essentially what it sounds like–spreading the…

The Nasdaq Composite closed above 7000 for the first time after racing to a fresh 1,000-point milestone in just over eight months—a pace not seen since the heights of the technology boom.

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Podcast network Wondery is riding high into 2018. Launched in 2016 by former Fox International Channels CEO Hernan Lopez, with backing from 20th Century Fox, Wondery produced its first breakout original hit last fall. “Dirty John,” a true crime mystery created with the LA Times, has been listened to over 15 million times since it… Continue reading »

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“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is by Paul Bannister, co-founder and executive vice president at CafeMedia. Contextual targeting is one of the original forms of targeted marketing, hearkening back to the days when Chevrolet might have run an ad next to a local newspaper’s feature story on… Continue reading »

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