Study Reveals Why Consumers Block Ads On Android Mobile

Some 66.5% of U.S. users do not whitelist the website, with about 42.5% leaving the page to search for the information elsewhere.

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2018: The Power Of Empathy

If you felt like brands were getting to know you better in 2017, imagine living in a world where being understood was the most valued expectation from a brand. In other words, creating the ultimate
customer experience, one that understands you, the consumer. In 2018, empathy will be at the core of an ecosystem that supports the customer experience.

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2018: The Year Of Blockchain For Ad Industry?

Machine learning and artificial intelligence will create and strengthen the tie between blockchain and the advertising industry in 2018.

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Trump’s Bravado: Takes Credit For TV’s Higher 2017 Ratings

This past year, big news media organizations — TV news networks and major print-based newspapers — posted soaring ratings and increased overall media business.

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The 10 Most Memorable Movie Ad Campaigns of 2017

2017 was a rough year for Hollywood at the box office. Based on actual tickets sold, it was the worst theatrical summer since 1992 and the worst overall year since 1995. Star Wars: The Last Jedi closed out the year on a strong note, bringing in $522 million domestically to quickly become the highest grossing…

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The 14 New TV Shows We’re Most Excited to See in 2018

If you didn’t spend the holidays catching up on all the TV you missed last year, or at least the 10 best shows of 2017, you’re out of luck, because the wave of new 2018 shows is already upon us. With Netflix prepared to spend as much as $8 billion on original content this year,…

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Instagram: Here’s How to Follow a Hashtag

Instagram recently gave users the ability to follow hashtags the same way they follow accounts. When you follow a hashtag, related content will begin appearing in your feed and Stories bar. Our guide will show you to follow a hashtag, either by tapping the hashtag on another user’s post or by searching for the hashtag…

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Droga5’s Offbeat First Work for IHOP Is About Pancakes, Pancakes, Pancakes

Droga5 brings some offbeat humor to the usually more buttoned-up IHOP in its first ad for the brand, directed by absurdist master Tom Kuntz, that features two airline pilots who can’t think of anything but pancakes. The 30-second spot kicks off IHOP’s 60th year in business and focuses on the return of what IHOP says…

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