Category: Data-Labor-Technology Stories

Harold, Kumar, Cheech, Chong, Snoop Dogg, those hapless dudes from Pineapple Express. These famous folks, both real and cinematic, are out and proud pot smokers. But what about your neighbor, your co-worker, your grandma? MedMen, the largest retailer of legal marijuana in Southern California, aims to show the breadth of modern cannabis customers with its…

From impacting the most recent U.S. presidential election to internal workforce issues, Facebook received attention for reasons other than its network and ad platform in 2017. The topic weighing heaviest on marketers’ minds? The platform’s long list of measurement mistakes. Facebook is the world’s most popular social network, with incomparable reach and real value for…

In a memo to staff and other members of the media, Hearst’s CEO Steven R. Swartz detailed just how successful the publishing company was in 2017. While revenue itself was flat at $10.8 billion, the business as a whole was profitable for the seventh consecutive year due largely in part to investments made in companies…

It may be a new year, but one of the biggest pain points in the world of television streaming remains the same: how do we know who we’re reaching? BrightLine, a company that helps dynamic and interactive ads make their way across streamable TV, has announced a new product that will help both agencies and…

Just two days into 2018, one of the year’s biggest TV news questions–who will replace the disgraced Matt Lauer as Today co-anchor?–has already been answered. Hoda Kotb, who had filled in alongside Savannah Guthrie since Lauer was shockingly fired a month ago after sexual harassment allegations, was named Today’s permanent co-anchor this morning by NBC…

Perhaps the story that will have the most resonance into 2018 is one that examined the hot water Keurig found itself in when it pulled ads from Sean Hannity’s Fox News program.

2017 was a banner year for over-the-top video, and digital video in general. Paid OTT “skinny bundles” now have millions of subscribers, new niche entrants made their mark, and advanced video
advertising continued to evolve and mature. But now it’s 2018! Video Insider asked executives in the OTT, ad tech and programming spaces to predict the big stories this year.

When you pass someone with earbuds in you have to wonder, is it music they’re playing or is it the latest episode of their favorite podcast? More than a third of Americans have listened to podcasts
(112 million) vs. fifteen percent of Americans listen to a podcast weekly, loyally following the tales of their favorite voices.

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Searching and not being able to find the perfect GIF to embed within a chat is the definition of a first-world problem. But it’s a real pain point, and something Emogi, which uses predictive technology to suggest contextually relevant emoji, stickers and GIFs within conversations, is able to solve for brands that want to get… Continue reading »

The post Emogi Helps Brands Share In The Chat Revolution With Custom Content For The Keyboard appeared first on AdExchanger.

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, chief operating officer at Goodway Group. Already, 2018 is shaping up to be a very interesting year. Our industry is getting close to making real progress on some of… Continue reading »

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