Category: Data-Labor-Technology Stories

Sophia the robot just made headlines by being the first artificial-intelligence-powered robot to get honorary citizenship from Saudi Arabia. This makes me feel like it’s time for us to embrace the machines and cozy up with a tool that more and more marketers are using these days: Facebook Messenger bots. Messenger bots are autonomous digital…

While brand marketers agree that the marketing landscape must expand to include meaningful, two-way conversations, such an evolution begins with a shift of current mindset. The on-demand nature of conversation marketing via messaging requires that marketers be available and helpful, whenever and wherever their customers engage. Given its global reach, brands and marketers are wise…

Budweiser kicked off 2017 with one of the most buzzed-about ads of the Super Bowl–telling the story of the company’s immigrant founder, Adolphus Busch. Over the course of the year, the brand had a something “like six more Super Bowl moments,” according to Ricardo Marques, vp of the brand in the U.S., who credited Budweiser’s…

They have become the modern water-cooler moments. The ones you discuss in a hushed whisper to avoid spoilers. They are the podcast episodes that, even amid a consistently excellent series, are simply unforgettable. In 2017, podcasting exploded into a seemingly bottomless ocean of content that Edison Research dubbed “the Infinite Dial,” with an estimated 15…

President Donald Trump tweeted that the U.S. Postal Service should charge Amazon.com and other companies more to deliver their packages.

AdExchanger |

The past year was a tough one for agency holding companies. WPP, Omnicom, Publicis Groupe, IPG, Dentsu Aegis Network and Havas posted little to no growth in 2017. The agency business has been in flux for years, but 2017 offered the “perfect storm” of challenges that caused growth to stutter, said Greg Paull, principal analyst… Continue reading »

The post 2017: The Year The Holding Companies Fell To Earth appeared first on AdExchanger.

AdExchanger |

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Toby McKenna, senior vice president of global advertising at Bazaarvoice. Thanks to today’s connected world, companies are sitting on vast amounts of consumer data. Whenever consumers make a purchase, use… Continue reading »

The post Brands That Bet Big On Customer Data In 2017 appeared first on AdExchanger.

AdExchanger |

In 2017, five industry developments caused the ad tech industry to rethink how auction dynamics and quality controls should work in programmatic. These factors, detailed below, stem partly from header bidding, which made it harder for exchanges to win auctions and created a huge burden on DSPs to listen to more impressions. Supply chain issues… Continue reading »

The post The Five Forces That Transformed Programmatic Auctions In 2017 appeared first on AdExchanger.

AdExchanger |

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad City (Part II) AdExchanger: Enter Malware (Part I) AdExchanger: Enter Malware (Part II) AdExchanger: Enter Malware (Part III) AdExchanger: Enter Malware (The Conclusion) AdExchanger: Angels And Startups AdExchanger: Rumble In Arbitrage Plaza… Continue reading »

The post Comic: Thin Ice appeared first on AdExchanger.