Content is still king. But down the road, the cost of content could be an issue as more traditional TV content providers get squeezed by higher costs and competition.
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3 Ambitious Creative Ideas From the Past Decade That Went Way Beyond Advertising
Marketers are always hunting for the Big Idea. Just look at Adweek’s picks for the 10 Best Ads of 2017. They included “Breaking2” and “Fearless Girl,” two campaigns that looked beyond traditional advertising to find brilliant ways to connect with consumers in culture. 180LA’s Eduardo Marques picked three similarly ambitious campaigns when Adweek asked him…
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3 Ambitious Creative Ideas From the Past Decade That Went Way Beyond Advertising
Marketers are always hunting for the Big Idea. Just look at Adweek’s picks for the 10 Best Ads of 2017. They included “Breaking2” and “Fearless Girl,” two campaigns that looked beyond traditional advertising to find brilliant ways to connect with consumers in culture. 180LA’s Eduardo Marques picked three similarly ambitious campaigns when Adweek asked him…
[Read More …]
Trump Uses Email Campaign To Crown 'Fake News King,' Raise Funds
A month ago, Donald Trump tweeted “we should have a contest as to which of the networks, plus CNN and not including Fox, is the most dishonest, corrupt and/or distorted in its political coverage of
your favorite President (me).” Now, Trump’s reelection campaign committee has launched a poll asking its email marketing list to vote to “Crown the King of Fake News.”
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Trump Uses Email Campaign To Crown 'Fake News King,' Raise Funds
A month ago, Donald Trump tweeted “we should have a contest as to which of the networks, plus CNN and not including Fox, is the most dishonest, corrupt and/or distorted in its political coverage of
your favorite President (me).” Now, Trump’s reelection campaign committee has launched a poll asking its email marketing list to vote to “Crown the King of Fake News.”
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The State of Shoppable Media in 2017 and Its Future in the Coming Year
With technology advancing each day, there’s no shortage of ways for retail advertisers to promote their product or service. And one form of content known as shoppable media is quickly gaining traction in the retail space. Shoppable content–which traditionally takes the form of pictures or videos–quickly and thoroughly educates a shopper while streamlining the path…
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The State of Shoppable Media in 2017 and Its Future in the Coming Year
With technology advancing each day, there’s no shortage of ways for retail advertisers to promote their product or service. And one form of content known as shoppable media is quickly gaining traction in the retail space. Shoppable content–which traditionally takes the form of pictures or videos–quickly and thoroughly educates a shopper while streamlining the path…
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Trump Criticizes Postal Service for Charging Amazon ‘So Little’
President Donald Trump tweeted that the U.S. Postal Service should charge Amazon.com and other companies more to deliver their packages.
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Internet Tightens: Popular Chinese WeChat App to Become Official ID
China’s biggest tech giants are working with authorities to create digital identifications as alternatives to the state-issued ID cards citizens must present to obtain many public and private services, such as boarding trains and checking into hotels.
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Internet Tightens: Popular Chinese WeChat App to Become Official ID
China’s biggest tech giants are working with authorities to create digital identifications as alternatives to the state-issued ID cards citizens must present to obtain many public and private services, such as boarding trains and checking into hotels.
[Read More …]