During radio’s golden age, its influence was so powerful that advertisers quickly grasped the opportunity to speak directly to a captivated audience. In 2018, podcasts will be following suit, quickly
asserting themselves as the most intimate platform du jour. So what lessons can seasoned advertisers learn from the burgeoning field of podcast advertising?
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Atlantic Media Expands 'Nextgov', 'National Journal' Teams
Aaron Boyd is joining Nextgov, Government Executive Media Group (GEMG)’s federal technology brand, as senior editor for technology and events.
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Atlantic Media Expands 'Nextgov', 'National Journal' Teams
Aaron Boyd is joining Nextgov, Government Executive Media Group (GEMG)’s federal technology brand, as senior editor for technology and events.
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Amazon Eyes Video Advertising Expansion
Amazon is hoping to make a more aggressive play to take on Google and Facebook in the digital advertising space, and video advertising may play a key part of that expansion. According to CNBC, Amazon
hopes to increase its share of the search marketplace, as well as video advertising, two areas where Google and Facebook are dominant in digital.
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U.S. Syndie Shows Record Some Viewer Gains
Entertainment magazine shows recorded up-and-down results: CBS’ “Entertainment Tonight” lost 5% so far to average 4.45 million, while CBS’ “Inside Edition” improved 5% to 4.3 million.
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U.S. Syndie Shows Record Some Viewer Gains
Entertainment magazine shows recorded up-and-down results: CBS’ “Entertainment Tonight” lost 5% so far to average 4.45 million, while CBS’ “Inside Edition” improved 5% to 4.3 million.
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Bold Prediction For TV In 2018: Guns, Guns And More Guns
Bet on this, and it will be the easiest money you ever made: TV in 2018 will bristle with guns. Or more to the point, TV in the new year will continue in its role as a kind of national showcase for
violence in all its forms.
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Oath's CRO Talks Mobile Advertising In 2018
Encompassing augmented reality, utility, native and social advertising, the company’s advertising plan is mobile-focused as it enters its second year in the ring.
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Oath's CRO Talks Mobile Advertising In 2018
Encompassing augmented reality, utility, native and social advertising, the company’s advertising plan is mobile-focused as it enters its second year in the ring.
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Showpad gives companies a new way to help their sellers sell
Traditional sales presentations and tools are not cutting it anymore.
Today’s customer is just too informed, according to Pieterjan Bouten, co-founder and CEO of sales enablement platform Showpad. Bouten told me that the platform he founded with CPO Louis Jonckheere six years ago helps sales teams up their game, giving them a competitive edge in closing deals.
The result is more conversions and less money spent on wasted effort, Bouten said. The company says Showpad Experiences not on
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