Less BS, More Facts, Some Opinions
AdExchanger |
Brand safety and transparency were top-of-the-agenda items for advertisers in 2017. But if this was the year of faux pas, mea culpas and the start of a move toward better controls, 2018 will be about buckling down. “The billions of ad dollars pulled off platforms in 2017 was a clarion wake-up call,” said Bill Marino,… Continue reading »
As a result of the continued increase in the penetration of smartphones, the global location of things market is expected to reach $71.6bn by 2025, growing at a compound annual growth rate (CAGR) of 34.07%, according to Research and Markets.
The growth will be further empowered by various applications, such as Google Maps, Here Maps, and Apple Maps which have enabled a variety of location-based services.
Defining what is meant by ‘location of things’ the research explained: “Location of things is an emerging sub-category of the Internet of Things (IoT) concept that enables connected devices to monitor and communicate their geographic location. Enabled by IoT sensors and location technologies embedded into various connected devices allows organizations and service providers to collect a variety of data over the network.”
North America and Europe accounted for the majority share in the location of things markets while Asia Pacific is expected to grow at a CAGR of nearly 35.9% over the forecast period.
China, India, Japan, and other developing nations in the region are expected to drive the industry growth in the coming years because of constant increase in technology.
The key market players set to drive this growth include Google, Here, Qualcomm, Apple, Pitney Bowes, and Bosch.
In a continuing drive for greater diversity and inclusion in marketing and advertising, a new feature by The Drum highlights conversations with top creative women in the industry.
All were nominated for The Drum’s global Woman of the Year award at The Drum Creative Awards, sponsored by Facebook, One Minute Briefs and in partnership with Creative Equals. The award is designed to push equality boundaries within the creative industry to spark discussion and action.
From icons and pioneers to prominent creative directors and designers, we asked each of them how diversity creates better work, the positive changes the industry can make, what keeps these creatives going in an ever-changing world and how greater diversity can grow the business.
Leading into the new year, this series will reveal more of The Drum’s global Woman of the Year award nominees.
Today, we speak to Sarah Chazan, executive editor at The Wall Street Journal’s WSJ.com Custom Studios.
From your experience and point of view, how does a more diverse creative team create better work? What have been some examples of that in action?
Who wants to work on a team where everyone has the same perspective? Boring! Working within a diverse creative team challenges all parties involved to think beyond their own perspectives and results in work that can touch a wider audience. In my world of custom content, this increased diversity leading to better work is seen in most of our collaborations with clients, as the final product is a melding of their knowledge with our own creativity and point of view.
How are the conversations around creativity, and specific work/projects, different with a more gender balanced team?
The Drum Creative Awards puts creativity back in the spotlight and flies the flag for creativity during the digital revolution. These global awards are open to advertising agencies, design consultancies, digital agencies, production companies, marketing agencies, PR and more.
To register your interest for 2018, go to the event website.
This years awards were sponsored by: Facebook Creative Shop and One Minute Brief and partnered with: Creative Equals.
I think we’ve all seen those ‘content fails’ where we’ve found ourselves asking, “What was that creative team thinking? How could this have gone all the through the creative ‘food chain’ without getting flagged by someone.” Having a more gender-balanced team typically prevents these types of incidents because the conversations are more thoughtful and balanced.
What changes around inclusion should the entire industry embrace today?
I think something that’s so important is disrupting the traditional/universal work model that has left many women on the sidelines over the years. If companies, managers and coworkers started to rethink what a typical workday is, or even the parameters of what a ‘full time job’ is, it would open the doors of inclusion to many working mothers/fathers or even childless employees who just want to work differently.
With all of the issues women face in this the creative sector, what keeps you in the industry?
I think my industry, perhaps more than others, offers women many opportunities to flourish and lead. I want to be an example of what hard work, talent, empathy and dedication to ones colleagues can help women to achieve.
Will greater diversity in the industry ultimately save/grow it?
How could it not? Any person paying attention to the stats around millennials and Gen Y knows that these folks are demanding different things than previous generations. Having a diverse workforce is the key to connecting to these generations and creating products and content that resonate across a wide spectrum of people.
The Drum Creative Awards puts creativity back in the spotlight and flies the flag for creativity during the digital revolution. These global awards are open to advertising agencies, design consultancies, digital agencies, production companies, marketing agencies, PR and more.
To register your interest for 2018, go to the event website.
This years awards were sponsored by: Facebook Creative Shop and One Minute Brief and partnered with: Creative Equals.
While Obama topped Trump on Twitter with three of 2017’s most liked tweets, the only brand to make it to the top 10 most popular tweets of the year was Wendy’s.
Twitter has revealed its most popular tweets this year, with three of the top 10 also belonging to former President Obama.
The only brand on the list was Wendy’s following a bet it agreed to with one user. The success came when Nevada high school student Carter Wilkerson tweeted the Wendy’s account and asked how many retweets were needed to get him a year’s supply of free chicken nuggets, to which it replied 18 million. In the end, Wilkerson got more than 3.6 million retweets, but Wendy’s still granted his request.
Obama’s tweet after Charlottesville attack and then the thank you message before his term ended and his farewell message made it to the top 10 list.
Other tweets to make the cut Included one by Ariana Grande after the Manchester terrorism attack that took place at the end of her concert, Linkin park paying tribute to their lead singer Chester Bennington and basketball player LeBron James’ reply to President Trump.
Penn State’s tweet offering relief to hurricane victims, Sam Martin pledging dog food for Houston canines after the hurricane and a post about suicide headline further made the cut.
A federal jury found a former corporate lawyer guilty of charges that he helped bad-boy former drug executive Martin Shkreli defraud a publicly traded pharmaceutical company that Mr. Shkreli helped found.
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Ryan Reynolds’ casual but earnest delivery really hits home in Air Canada’s latest ad, as he waxes poetic about the Canadian spirit and expands on themes introduced by the carrier in its recent holiday advertising. Developed by FCB Canada, the new spot, “Our Home,” presents images of compassion, teamwork and diversity. In one scene, a…
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Bipartisanship on the divisive issue of immigration is a rarity in Congress, but the House Judiciary Committee unanimously approved legislation making it harder for Indian outsourcing companies to bring high-skilled workers to the U.S.
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A year after delivering an unusual pay cut, Apple gave Chief Executive Tim Cook and other top executives a big boost in compensation for fiscal 2017, as the company exceeded annual sales and profit goals.
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Since the start of the year, the furniture chain now known as RH has wagered about $1 billion in a battle with investors who have staked bets against the stock.
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Kom jij het verschil maken? Wij zoeken een teamleider beleid & ontwikkeling sociaal domein bij de Gemeente Emmen.
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