<p>Marketers embrace programmatic despite negative press, transparency concerns London, 12 December 2017: eMarketer’s latest forecast of programmatic ad spending indicates that, despite recent negative press, the UK remains a market […]</p><p>The post <a rel=”nofollow” href=”http://www.emarketer.com/newsroom/index.php/programmatic-continues-grow-uk/”>Programmatic Continues to Grow in the UK</a> appeared first on <a rel=”nofollow” href=”http://www.emarketer.com/newsroom”>eMarketer Newsroom</a>.</p>
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Want to See a World Without Net Neutrality? Look at These Old Cellphone Plans
With rules governing internet services set to be rolled back, service providers and their detractors are envisioning new models that could translate into a wider range of fees—both lower and higher.
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Former Toshiba President Atsutoshi Nishida Dies at 73
Atsutoshi Nishida, who rose to become a president of Toshiba but saw his later years tarnished by an accounting scandal, has died at age 73.
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Article: How Social Media Marketers Can Leverage Marketing Technology
As audiences grow and platforms become more sophisticated, social media is only becoming more valuable for marketers. But as more brands invade social platforms, marketers need help optimizing their content strategy and ad spend—and that’s where marketing technology comes in. eMarketer spoke with Yuval Ben-Itzhak, CEO of Socialbakers, about how this technology has changed to meet marketers’ needs.
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Newsroom: US B2B Ad Spending to Grow 13% in 2018
<p>Desktops and laptops attract the majority of digital ad dollars New York, NY (December 13, 2017) – In its inaugural forecast on US B2B digital ad spending, eMarketer projects that […]</p><p>The post <a rel=”nofollow” href=”http://www.emarketer.com/newsroom/index.php/b2b-ad-spending-grow-13-2018/”>US B2B Ad Spending to Grow 13% in 2018</a> appeared first on <a rel=”nofollow” href=”http://www.emarketer.com/newsroom”>eMarketer Newsroom</a>.</p>
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Newsroom: US B2B Ad Spending to Grow 13% in 2018
<p>Desktops and laptops attract the majority of digital ad dollars New York, NY (December 13, 2017) – In its inaugural forecast on US B2B digital ad spending, eMarketer projects that […]</p><p>The post <a rel=”nofollow” href=”http://www.emarketer.com/newsroom/index.php/b2b-ad-spending-grow-13-2018/”>US B2B Ad Spending to Grow 13% in 2018</a> appeared first on <a rel=”nofollow” href=”http://www.emarketer.com/newsroom”>eMarketer Newsroom</a>.</p>
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High-Tech Hedge Fund Hits Limits of Robot Stock Picking
Voleon is among funds deploying machine learning, a technology in which computers develop trading strategies. It’s harder than it sounds, given that markets are noisy and clients often want a better understanding of how their money is being invested.
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High-Tech Hedge Fund Hits Limits of Robot Stock Picking
Voleon is among funds deploying machine learning, a technology in which computers develop trading strategies. It’s harder than it sounds, given that markets are noisy and clients often want a better understanding of how their money is being invested.
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Article: Cybersecurity Isn't Just an IT Problem—It's Also a Marketing Problem
Lynne Koreman, CMO at CyberVista, discusses why marketing teams have to be more cognizant of the cyberthreats they face.
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Article: Cybersecurity Isn't Just an IT Problem—It's Also a Marketing Problem
Lynne Koreman, CMO at CyberVista, discusses why marketing teams have to be more cognizant of the cyberthreats they face.
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