Category: Data-Labor-Technology Stories

As audiences grow and platforms become more sophisticated, social media is only becoming more valuable for marketers. But as more brands invade social platforms, marketers need help optimizing their content strategy and ad spend—and that’s where marketing technology comes in. eMarketer spoke with Yuval Ben-Itzhak, CEO of Socialbakers, about how this technology has changed to meet marketers’ needs.
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Ivo Totev, CMO of SAP’s ERP solution, S/4HANA, discusses the challenges of delivering omnichannel digital advertising while still optimizing every channel.
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Despite years of vetting and advances in media measurement, analytics, models and attribution, Forbes research—with over 800 CMOs and 50 subject matter experts—revealed that most CMOs still struggle to quantify and communicate the value marketing creates to their leadership, peers and partners.
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Despite years of vetting and advances in media measurement, analytics, models and attribution, Forbes research—with over 800 CMOs and 50 subject matter experts—revealed that most CMOs still struggle to quantify and communicate the value marketing creates to their leadership, peers and partners.
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<p>In 2017, a quarter of smartphone users will log on to Instagram at least once a month London, 14 December 2017: Facebook-owned Instagram will be used by nearly one in four […]</p><p>The post <a rel=”nofollow” href=”http://www.emarketer.com/newsroom/index.php/worldwide-instagram-users-continue-grow/”>Worldwide Instagram Users Continue to Grow</a> appeared first on <a rel=”nofollow” href=”http://www.emarketer.com/newsroom”>eMarketer Newsroom</a>.</p>
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A Chinese tech company pulled offline a virtual-reality avatar depicted as a flirtatious secretary in revealing clothes, hours after The Wall Street Journal asked whether such depictions encourage a view of women as sexual objects in the workplace.
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A Chinese tech company pulled offline a virtual-reality avatar depicted as a flirtatious secretary in revealing clothes, hours after The Wall Street Journal asked whether such depictions encourage a view of women as sexual objects in the workplace.
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<p>Longtime Publisher Crystal Gurin to Exit, Staying on as Advisor New York, NY (December 19, 2017) – eMarketer is pleased to announce the appointment of Ezra Palmer to head its […]</p><p>The post <a rel=”nofollow” href=”http://www.emarketer.com/newsroom/index.php/emarketer-appoints-ezra-palmer-new-head-media/”>eMarketer Appoints Ezra Palmer New Head of Media</a> appeared first on <a rel=”nofollow” href=”http://www.emarketer.com/newsroom”>eMarketer Newsroom</a>.</p>
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<p>In 2017, smartphone sales in the UK will be worth almost £18 billion London, 19 December 2017: In 2017 for the first time, UK retail ecommerce purchases made via smartphone will […]</p><p>The post <a rel=”nofollow” href=”http://www.emarketer.com/newsroom/index.php/smartphone-spending-overtakes-tablet-spending/”>UK Smartphone Spending Overtakes Tablet Spending</a> appeared first on <a rel=”nofollow” href=”http://www.emarketer.com/newsroom”>eMarketer Newsroom</a>.</p>
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<p>In 2017, smartphone sales in the UK will be worth almost £18 billion London, 19 December 2017: In 2017 for the first time, UK retail ecommerce purchases made via smartphone will […]</p><p>The post <a rel=”nofollow” href=”http://www.emarketer.com/newsroom/index.php/smartphone-spending-overtakes-tablet-spending/”>UK Smartphone Spending Overtakes Tablet Spending</a> appeared first on <a rel=”nofollow” href=”http://www.emarketer.com/newsroom”>eMarketer Newsroom</a>.</p>
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