Ian McKee, founder and CEO of Singapore-based Vuulr, explains the value of blockchain technology—and the threat it poses to the structure of traditional digital advertising.
[Read More …]
Article: Will Blockchain Blow Up Digital Advertising Paradigms?
Ian McKee, founder and CEO of Singapore-based Vuulr, explains the value of blockchain technology—and the threat it poses to the structure of traditional digital advertising.
[Read More …]
Tax Plan Strikes at Tech Giants’ Foreign Profits
While most U.S. businesses would pay lower taxes under the plan, some of the richest tech companies might see their rates rise.
[Read More …]
Tax Plan Strikes at Tech Giants’ Foreign Profits
While most U.S. businesses would pay lower taxes under the plan, some of the richest tech companies might see their rates rise.
[Read More …]
Kaspersky Sues U.S. Over Order to Remove Its Anti-Virus Software
Russian cybersecurity firm Kaspersky Lab filed suit against the U.S., demanding that the Department of Homeland Security rescind a ban on Kaspersky software in government computers.
[Read More …]
Kaspersky Sues U.S. Over Order to Remove Its Anti-Virus Software
Russian cybersecurity firm Kaspersky Lab filed suit against the U.S., demanding that the Department of Homeland Security rescind a ban on Kaspersky software in government computers.
[Read More …]
Adobe Campaign to roll out enhanced email functionality
Adobe wants to make it easier for marketers to reach its email targets with creative messaging. That’s why it’s adding drag-and-drop functionality to Adobe Campaign in early 2018.
Kristin Naragon, director of product marketing at Adobe, told me that the added feature will simplify the process and the speed of bringing brands’ emails from conception to execution, making for a more seamless workflow.
“Only Adobe has a heritage in creativity, which is why we are uniquely positioned to do th
[Read More …]
Adobe Campaign to roll out enhanced email functionality
Adobe wants to make it easier for marketers to reach its email targets with creative messaging. That’s why it’s adding drag-and-drop functionality to Adobe Campaign in early 2018.
Kristin Naragon, director of product marketing at Adobe, told me that the added feature will simplify the process and the speed of bringing brands’ emails from conception to execution, making for a more seamless workflow.
“Only Adobe has a heritage in creativity, which is why we are uniquely positioned to do th
[Read More …]
How Snapchat can win back the influencers it has lost to Instagram
Snapchat’s years of neglecting influencers have caught up to the company. At one time, those influencers offered an opportunity for Snapchat to grow its audience and even steal some attention from other platforms like Instagram. But Snapchat failed to capitalize on the opportunity and has seen Instagram seize it. Now, Snapchat has decided to try to win back the influencers it has lost to Instagram over the past year. Neither its success or its failure is certain.
“What Snapchat needs
[Read More …]
How Snapchat can win back the influencers it has lost to Instagram
Snapchat’s years of neglecting influencers have caught up to the company. At one time, those influencers offered an opportunity for Snapchat to grow its audience and even steal some attention from other platforms like Instagram. But Snapchat failed to capitalize on the opportunity and has seen Instagram seize it. Now, Snapchat has decided to try to win back the influencers it has lost to Instagram over the past year. Neither its success or its failure is certain.
“What Snapchat needs
[Read More …]