Category: Data-Labor-Technology Stories

AT&T Inc. said it would make a one-time $1,000 payment to more than 200,000 workers if President Donald Trump signs the tax-code overhaul bill that Congress has approved.
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tanuha2001 / Shutterstock.com

Social media is finally evolving from shiny new toy to a serious tool for marketers, thanks to seeds planted in 2017 that more marketers are expected to reap a harvest from in 2018.

Lisa Braziel, VP of strategy and special programs at Ignite Social Media, said 2017 was “the year that we had been waiting for.”

Tying social spend to business results
In 2017, advertisers gained the a
[Read More …]

tanuha2001 / Shutterstock.com

Social media is finally evolving from shiny new toy to a serious tool for marketers, thanks to seeds planted in 2017 that more marketers are expected to reap a harvest from in 2018.

Lisa Braziel, VP of strategy and special programs at Ignite Social Media, said 2017 was “the year that we had been waiting for.”

Tying social spend to business results
In 2017, advertisers gained the a
[Read More …]

In 2017, the predictive ability of artificial intelligence (AI) powered many new tools and platforms. So what does 2018 have in store for AI?  I asked some marketers to find out.
Speak up, Alexa
Gregg Johnson, CEO of Invoca, a call tracking and analytics service, says that 2018 will be “the year the voice trend becomes undeniable.”

“As people increasingly trade typing for talking, we’ll see more companies invest in developing for voice interfaces,” Johnson said. “Most focus on Amazon’
[Read More …]

In 2017, the predictive ability of artificial intelligence (AI) powered many new tools and platforms. So what does 2018 have in store for AI?  I asked some marketers to find out.
Speak up, Alexa
Gregg Johnson, CEO of Invoca, a call tracking and analytics service, says that 2018 will be “the year the voice trend becomes undeniable.”

“As people increasingly trade typing for talking, we’ll see more companies invest in developing for voice interfaces,” Johnson said. “Most focus on Amazon’
[Read More …]

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.
From MarTech Today:

IAB releases its newest Podcast Measurement Guidelines
Dec 20, 2017 by Barry Levine
This second version, offered as a draft in July, tightens up standards to measure ads and audience for this booming medium.
Adobe Campaign to roll out enhanced email functionality
Dec 20, 2017 by Robin Kurzer
The company also sees AI-p
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<p>Less than 20% of the US population will use one next year New York, NY (December 21, 2017) – Smart speakers will likely beat out wearable devices as the electronic gift […]</p><p>The post <a rel=”nofollow” href=”http://www.emarketer.com/newsroom/index.php/wearables-mass-adoption/”>Wearables Still Far from Mass Adoption in US</a> appeared first on <a rel=”nofollow” href=”http://www.emarketer.com/newsroom”>eMarketer Newsroom</a>.</p>
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In a throwback to TV ‘appointment viewing,’ the game show has tethered hundreds of thousands of fans to their phones at 3 p.m. and 9 p.m. precisely
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Luis Spencer Freitas, digital marketing director at Pernod Ricard USA, explains what will drive greater innovation in display advertising next year.
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Luis Spencer Freitas, digital marketing director at Pernod Ricard USA, explains what will drive greater innovation in display advertising next year.
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