Category: Data-Labor-Technology Stories

Spotify is expected to get regulatory approval to move forward with listing its shares on the New York Stock Exchange, a key step in the music service’s plan to avoid a traditional IPO.
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In a throwback to TV ‘appointment viewing,’ the game show has tethered hundreds of thousands of fans to their phones at 3 p.m. and 9 p.m. precisely
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I recently examined the challenges of B2B developer marketing. One area I touched on was the importance of really understanding stakeholders’ sometimes divergent “hot buttons.” That went hand-in-hand with another lesson: You’re not addressing just one target, but a whole lineup of influencers and decision-makers who have a say in the sale.

That’s because when doing any kind of B2B technology marketing, you’ve got to embrace the hard truth that one size never fits all when it com
[Read More …]

I recently examined the challenges of B2B developer marketing. One area I touched on was the importance of really understanding stakeholders’ sometimes divergent “hot buttons.” That went hand-in-hand with another lesson: You’re not addressing just one target, but a whole lineup of influencers and decision-makers who have a say in the sale.

That’s because when doing any kind of B2B technology marketing, you’ve got to embrace the hard truth that one size never fits all when it com
[Read More …]

Nadine Dietz and Erica Seidel not only have their fingers on the pulse of the modern marketing organization, they have an in-depth understanding of how CMOs are inspiring company cultures across the board.

A former CMO herself, Dietz serves as the chief transformation officer of The Female Quotient, an organization focused on building gender equality in the workplace. Seidel is the founder of The Connective Good, a recruitment agency focusing on senior-level marketing roles.

The two have
[Read More …]

Nadine Dietz and Erica Seidel not only have their fingers on the pulse of the modern marketing organization, they have an in-depth understanding of how CMOs are inspiring company cultures across the board.

A former CMO herself, Dietz serves as the chief transformation officer of The Female Quotient, an organization focused on building gender equality in the workplace. Seidel is the founder of The Connective Good, a recruitment agency focusing on senior-level marketing roles.

The two have
[Read More …]

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.
From MarTech Today:

Right behind the GDPR, there’s the ePrivacy Regulation
Dec 21, 2017 by Barry Levine
How are companies supposed to comply with both if the ePrivacy Regulation isn’t finished?
Will GDPR and blockchain live up to their hype in 2018?
Dec 21, 2017 by Robin Kurzer
The only thing we know for sure is that marketers will d
[Read More …]

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.
From MarTech Today:

Right behind the GDPR, there’s the ePrivacy Regulation
Dec 21, 2017 by Barry Levine
How are companies supposed to comply with both if the ePrivacy Regulation isn’t finished?
Will GDPR and blockchain live up to their hype in 2018?
Dec 21, 2017 by Robin Kurzer
The only thing we know for sure is that marketers will d
[Read More …]

“For employers and employment agencies that want to exclude older workers, Facebook’s ad platform is a blessing,” the Communications Workers of America alleges.

[Read More …]

“For employers and employment agencies that want to exclude older workers, Facebook’s ad platform is a blessing,” the Communications Workers of America alleges.

[Read More …]