Snap Loses Another Product Developer

After about a year, Jonathan Wegener is leaving Snap, Recode reports. Wegener worked on product at the struggling social giant. “People come and go at big tech companies all the time,
but Snap tends to see execs come and go quicker than most,” Recode notes. “A number of well-known Silicon Valley techies have gone to work at Snap over the years, and many of them
don’t make it more than 18 months.”

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Spotify Moving Closer To NYSE Listing

Spotify will receive approval from the Securities and Exchange Commission to move forward with a
listing of its shares on the New York Stock Exchange, the Wall Street Journal reports. The paper calls the approval “a key step in the music-streaming service’s plan to
avoid a traditional initial public offering.”



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Most Read Stories Of 2017

Happy holidays. Barring a major breaking news story over the next week, here are the “most read” stories published by MediaPost in 2017. No. 1 was Jess Nelson’s June 14th coverage of the fate of Yahoo
Mail. No. 10 was Adam Buckman’s TV Blog “Mike Myers Is A Cheeky Monkey As Host Of New ‘Gong Show’.”

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Most Read Stories Of 2017

Happy holidays. Barring a major breaking news story over the next week, here are the “most read” stories published by MediaPost in 2017. No. 1 was Jess Nelson’s June 14th coverage of the fate of Yahoo
Mail. No. 10 was Adam Buckman’s TV Blog “Mike Myers Is A Cheeky Monkey As Host Of New ‘Gong Show’.”

[Read More …]

Schmidt to Step Down as Alphabet Executive Chairman

Google parent Alphabet said Eric Schmidt will step down from his post as executive chairman in January and transition to a role as technical adviser.
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Hyundai Preps Vehicle 'Personal Assistant'

The automaker will unveil its “Intelligent Personal Agent” during CES 2018 in Las Vegas in January. It will be demonstrated via a connected car cockpit.

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Was Apple Wrong To Throttle Older iPhones?

Despite a public backlash, Ben Lovejoy at 9To5Mac doesn’t think Apple was in the wrong for throttling older iPhones. Yet, the fact that the tech titan only revealed the maneuver this
week is troubling, according to Lovejoy. “The fact that Apple has been slowing down older devices plays right into the hands of [conspiracy theories],” he writes. “For years,
we’ve all been reassuring iPhone owners that Apple doesn’t deliberately slow older devices, and now it turns out we were wrong: it has.”

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Amazon Buys Wireless Security Camera Blink

Amazon just bought wireless security camera Blink. “The deal was announced today, and for
the moment will see Blink continue to operate as-is, with no changes to the company’s line-up,” SlashGear reports. “Blink first broke cover back in 2014, then the following
year announced a crowdfunding campaign aiming to raise $200k for its entirely wire-free security camera.”



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2017: The year in B2B marketing innovation

For B2B marketing, 2017 was a big year, with changes happening so fast that I barely had time to binge-watch “Stranger Things.”

For those of you still reeling from all the activity this year, I thought I’d take a few minutes to recap some of the biggest headlines in B2B marketing and shine a light on how these trends will continue to develop in 2018.
ABM went mainstream
Account-Based Marketing (ABM) has been a hot topic for quite some time now, but 2017 was really the year we saw it move
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MarTech Today: Getting to know the B2B tech buyer, the ‘CMOs at the Wheel” authors & more

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.
From MarTech Today:

Getting to know your B2B tech buyer
Dec 22, 2017 by Josh Aberant
Columnist Josh Aberant explains why marketing shorthand and personas are only a first step in building lasting B2B relationships.
The MarTech Minute: A Vatican partnership, a name change and new hires
Dec 22, 2017 by Robin Kurzer
The martech week in review: Ne
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