Cision, publisher of databases for public relations and marketing communication professionals, has acquired Prime Research, a company that measures and analyzes the impact of PR and so-called “earned
media” across social, digital, print and broadcast. Terms of the deal were not disclosed, but Chicago-based Cision has more than 3,000 employees in at countries and Germany-based Prime Research has
more than 700 employees with offices in the U.S., the U.K., Brazil, China and Switzerland.
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Cision Acquires Real-Time 'Earned Media' Tracker Prime Research
Cision, publisher of databases for public relations and marketing communication professionals, has acquired Prime Research, a company that measures and analyzes the impact of PR and so-called “earned
media” across social, digital, print and broadcast. Terms of the deal were not disclosed, but Chicago-based Cision has more than 3,000 employees in at countries and Germany-based Prime Research has
more than 700 employees with offices in the U.S., the U.K., Brazil, China and Switzerland.
[Read More …]
NFL's TV Ad Dollars Rise 16%
Through 15 weeks of the regular season to date, NFL programming has pulled in $3.7 billion for its TV networks: CBS, NBC, Fox, ESPN and the NFL Network, per iSpot.tv.
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NFL's TV Ad Dollars Rise 16%
Through 15 weeks of the regular season to date, NFL programming has pulled in $3.7 billion for its TV networks: CBS, NBC, Fox, ESPN and the NFL Network, per iSpot.tv.
[Read More …]
Oath Tests 4 Ad Units On Mobile
Oath has launched an internal “innovation council” focusing on ad experiences that support the estimated 70% of people visiting or using its platform on mobile devices. The company pulled together
employees from sales, operations and engineering to define the next trends in mobile advertising.
[Read More …]
Oath Tests 4 Ad Units On Mobile
Oath has launched an internal “innovation council” focusing on ad experiences that support the estimated 70% of people visiting or using its platform on mobile devices. The company pulled together
employees from sales, operations and engineering to define the next trends in mobile advertising.
[Read More …]
Seoul Allows LG Display to Take OLED Skills to China
South Korea will allow one of its largest companies to build a new organic light-emitting diode production facility in China, the first time a Korean firm will transfer the sophisticated technology abroad.
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Seoul Allows LG Display to Take OLED Skills to China
South Korea will allow one of its largest companies to build a new organic light-emitting diode production facility in China, the first time a Korean firm will transfer the sophisticated technology abroad.
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IBM: Brands Use Weather To Forecast Product Demand Created By Ads
After mastering the ability to use weather as a trigger to target digital advertisements, IBM plans in 2018 to focus on integrating “weather analytics” into ERP technologies from companies like SAP,
which offers a product forecast replenishment engine.
[Read More …]
IBM: Brands Use Weather To Forecast Product Demand Created By Ads
After mastering the ability to use weather as a trigger to target digital advertisements, IBM plans in 2018 to focus on integrating “weather analytics” into ERP technologies from companies like SAP,
which offers a product forecast replenishment engine.
[Read More …]