British retailer John Lewis and agency adam&eveDDB have set the bar ridiculously high for Christmas commercials. And none, perhaps, is more perfectly crafted than “Monty the Penguin” from 2014. The campaign, which won the Film Craft Grand Prix at Cannes the following summer (and the Creative Effectiveness Grand Prix the year after that) told the…
[Read More …]
ANA Finds Programmatic Impacting Traditional Media Too, Especially Out-Of-Home
Programmatic media-buying may be associated most with digital media channels such as display, search and social, but the reality is it is transforming the way big brands buy all media. That’s one of
the major takeaways from the Association of National Advertisers recently released Programmatic Media Buying report. While online and mobile media do dominate in prevalence of programmatic
media-buying, all media are now being bought in significant amounts via programmatic platforms, including television, radio, “print,” and even outdoor.
[Read More …]
The Symbiosis Of Social And Programmatic
Which came first? The acceleration of social media, thanks to programmatic media-buying technology? Or the expansion of programmatic media-buying, thanks to the inclusion of social media channels? You
don’t have to be an egghead to know the answer is a symbiotic one.
[Read More …]
The Symbiosis Of Social And Programmatic
Which came first? The acceleration of social media, thanks to programmatic media-buying technology? Or the expansion of programmatic media-buying, thanks to the inclusion of social media channels? You
don’t have to be an egghead to know the answer is a symbiotic one.
[Read More …]
Employee Mentorship Program Gets a Reboot
Instead of simply assigning mentors to staff members through an algorithm, PayPal started a new program in 2017 that gives its employees greater choice in deciding who will advise them.
[Read More …]
Employee Mentorship Program Gets a Reboot
Instead of simply assigning mentors to staff members through an algorithm, PayPal started a new program in 2017 that gives its employees greater choice in deciding who will advise them.
[Read More …]
Did Microsoft Lift This Designer’s Idea for an Xbox Game Ad?
As the megapopular video game PlayerUnknown’s Battlegrounds neared its console debut on the Xbox One, one fan shared his idea for how it might be marketed. Now Microsoft has posted an official ad for the game–and the resemblance is uncanny. Redditor Macsterr posted the spec ad shown above on Nov. 1, sharing it in the…
[Read More …]
Did Microsoft Lift This Designer’s Idea for an Xbox Game Ad?
As the megapopular video game PlayerUnknown’s Battlegrounds neared its console debut on the Xbox One, one fan shared his idea for how it might be marketed. Now Microsoft has posted an official ad for the game–and the resemblance is uncanny. Redditor Macsterr posted the spec ad shown above on Nov. 1, sharing it in the…
[Read More …]
M&A 2017: The Year Of Simplifying And Strengthening
AdExchanger |
Facebook and Google are no longer the ad tech acquirers they once were, and yet, the M&A landscape of 2017 is littered with their fingerprints. Media companies swallowed one other to add scale and massive amounts of content to stave off the duopoly’s dominance. Just look at Meredith-Time, AT&T-Time Warner and Disney-Fox. AT&T’s bid for… Continue reading »
M&A 2017: The Year Of Simplifying And Strengthening
AdExchanger |
Facebook and Google are no longer the ad tech acquirers they once were, and yet, the M&A landscape of 2017 is littered with their fingerprints. Media companies swallowed one other to add scale and massive amounts of content to stave off the duopoly’s dominance. Just look at Meredith-Time, AT&T-Time Warner and Disney-Fox. AT&T’s bid for… Continue reading »