British retailer John Lewis and agency adam&eveDDB have set the bar ridiculously high for Christmas commercials. And none, perhaps, is more perfectly crafted than “Monty the Penguin” from 2014. The campaign, which won the Film Craft Grand Prix at Cannes the following summer (and the Creative Effectiveness Grand Prix the year after that) told the…
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Startups Seek Tech Solution to Net Neutrality Repeal
Efforts to find an alternative route to internet access are gaining ground in Silicon Valley, where entrepreneurs were rattled by a recent government decision to overturn rules that required big internet providers to treat all traffic equally.
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US Creative Work of the Week: Policygenius sells with subway poetry
In the final creative showdown of 2017, a slice of subway poetry from an insurance marketplace has grabbed the top spot to be named this week’s US Creative Work of the Week, as voted on by our readers.
The out of home (OOH) campaign for online insurance marketplace Policygenius, by the company’s in-house creative team, finds subway poems and marketing phrases on trains and bus stops from New York to Chicago, San Francisco and Los Angeles. The copy takes from artistic creative you might normally see on public transport, but twists it with a sell for Policygenius at the end.
The creative team knew that people would rather do anything else on a bus or train than think about insurance, let alone be sold to, so they made it more palatable by using more witty verbiage like:
Poetry
is hard
because
you never know
when to begin
a new line.
This is the first ever integrated, go-to-market campaign for the NYC-based startup, and includes podcast, digital and TV spots as well as the subway takeovers and other outdoor assets in the four metro markets.
To see more creative from the campaign, click on the Creative Works box below.
If you’d like to vote for next week’s US Creative Work of the Week, visit our latest US Creative Works here. To keep up to date with all the advertising, design and creative projects from around the globe visit our Creative Works homepage.
Show me entity :: 17056
US Creative Work of the Week: Policygenius sells with subway poetry
In the final creative showdown of 2017, a slice of subway poetry from an insurance marketplace has grabbed the top spot to be named this week’s US Creative Work of the Week, as voted on by our readers.
The out of home (OOH) campaign for online insurance marketplace Policygenius, by the company’s in-house creative team, finds subway poems and marketing phrases on trains and bus stops from New York to Chicago, San Francisco and Los Angeles. The copy takes from artistic creative you might normally see on public transport, but twists it with a sell for Policygenius at the end.
The creative team knew that people would rather do anything else on a bus or train than think about insurance, let alone be sold to, so they made it more palatable by using more witty verbiage like:
Poetry
is hard
because
you never know
when to begin
a new line.
This is the first ever integrated, go-to-market campaign for the NYC-based startup, and includes podcast, digital and TV spots as well as the subway takeovers and other outdoor assets in the four metro markets.
To see more creative from the campaign, click on the Creative Works box below.
If you’d like to vote for next week’s US Creative Work of the Week, visit our latest US Creative Works here. To keep up to date with all the advertising, design and creative projects from around the globe visit our Creative Works homepage.
Show me entity :: 17056
Why Genius Kitchen Serves Up Relatable Food Content to Millennials
For the next generation of home cooks or self-proclaimed “foodies,” Scripps Networks has developed a new digital network and library: Genius Kitchen. Full of recipes, lists and episodes of digital-only shows, Scripps has provided all different levels of ad-supported content for viewers both on the go and stuck at home. “Food has made it more…
[Read More …]
Why Genius Kitchen Serves Up Relatable Food Content to Millennials
For the next generation of home cooks or self-proclaimed “foodies,” Scripps Networks has developed a new digital network and library: Genius Kitchen. Full of recipes, lists and episodes of digital-only shows, Scripps has provided all different levels of ad-supported content for viewers both on the go and stuck at home. “Food has made it more…
[Read More …]
Startups Seek Tech Solution to Net Neutrality Repeal
Efforts to find an alternative route to internet access are gaining ground in Silicon Valley, where entrepreneurs were rattled by a recent government decision to overturn rules that required big internet providers to treat all traffic equally.
[Read More …]
New iPhones Get a Lukewarm Reception From Buyers
Estimates from two market-research firms indicate customers are buying the iPhone X and a pair of other new offerings at a rate comparable to recent models but falling short of the iPhone’s 2014 peak.
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New iPhones Get a Lukewarm Reception From Buyers
Estimates from two market-research firms indicate customers are buying the iPhone X and a pair of other new offerings at a rate comparable to recent models but falling short of the iPhone’s 2014 peak.
[Read More …]
American Apparel’s Rebrand, Led by Female Execs, Aims to Be Sexy Without the Sexism
It’s a tremendous understatement to say that relaunching a brand like American Apparel in the current cultural climate is a challenge. It is, after all, a cult favorite clothing line perhaps best known for its controversial–bordering on pervy–ad photography favored by infamous and now deposed founder Dov Charney. Line-crossing and salacious even by fashion standards,…
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