AT&T Inc. said it would make a one-time $1,000 payment to more than 200,000 workers if President Donald Trump signs the tax-code overhaul bill that Congress has approved.
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‘Always On’ is at the heart of every ABM strategy — here’s why
As a B2B marketer, you are often caught trying to serve two masters: the need to drive engagement for specific campaigns or periods relative to the business vs. the overall goal to drive persistent ROI throughout the year. In any scenario, it’s becoming more clear that the “campaign” mentality no longer serves.
Even marketing’s cousin, advertising, has evolved. In the age of programmatic and audience-based, data-driven marketing, advertisers have already moved away from the campaign a
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Newsroom: US B2B Ad Spending to Grow 13% in 2018
<p>Desktops and laptops attract the majority of digital ad dollars New York, NY (December 13, 2017) – In its inaugural forecast on US B2B digital ad spending, eMarketer projects that […]</p><p>The post <a rel=”nofollow” href=”http://www.emarketer.com/newsroom/index.php/b2b-ad-spending-grow-13-2018/”>US B2B Ad Spending to Grow 13% in 2018</a> appeared first on <a rel=”nofollow” href=”http://www.emarketer.com/newsroom”>eMarketer Newsroom</a>.</p>
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Silicon Valley Struggles to Add Conservatives to Its Ranks
Some tech employees say their politics are unwelcome in an industry dominated by liberal views.
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Vergunningverlener Bouw (Eindhoven)
Voor onze opdrachtgever, een overheidsorganisatie in de regio Eindhoven, zoeken wij per 1 januari voor 32-36 uur per week een Vergunningverlener Bouwen. De opdracht is voor een jaar, waarna de mogelij
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M&A 2017: The Year Of Simplifying And Strengthening
AdExchanger |
Facebook and Google are no longer the ad tech acquirers they once were, and yet, the M&A landscape of 2017 is littered with their fingerprints. Media companies swallowed one other to add scale and massive amounts of content to stave off the duopoly’s dominance. Just look at Meredith-Time, AT&T-Time Warner and Disney-Fox. AT&T’s bid for… Continue reading »
Nintendo Delays Rollout of Larger Switch Game Cards Until 2019
Nintendo told outside game developers it is delaying delivery of 64-gigabyte game cards for the Switch console, meaning gamers may have to wait longer for some data-rich software titles.
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Uber to Sell U.S. Auto-Leasing Business to Startup Fair.com
Uber is selling its U.S. subprime auto-leasing business to startup-car marketplace Fair.com, ending a bid to attract drivers who lack regular access to vehicles.
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Follower Envy? How to Leverage Your Competitors’ Social Networks
So, you checked out your competitors’ LinkedIn and Facebook pages and noticed that your own company’s social following pales in comparison? Naturally, that might freak you out a little. But take it from someone who helps businesses maximize returns on their social media marketing investments every day: You can relax. A larger social media presence…
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Amazon Buys Wireless Security Camera Blink
Amazon just bought wireless security camera Blink. “The deal was announced today, and for
the moment will see Blink continue to operate as-is, with no changes to the company’s line-up,” SlashGear reports. “Blink first broke cover back in 2014, then the following
year announced a crowdfunding campaign aiming to raise $200k for its entirely wire-free security camera.”