Uber is selling its U.S. subprime auto-leasing business to startup-car marketplace Fair.com, ending a bid to attract drivers who lack regular access to vehicles.
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Lotame Eyes International, Brand Expansion Under New CRO
AdExchanger |
Lotame has hired a new CRO as the independent, 10-year-old data management platform seeks to compete in a category increasingly dominated by marketing clouds. The company’s new revenue chief, Eric Marterella, spent the past five years leading global enterprise sales for social media marketing platform Sprinklr. His responsibilities at Lotame will include managing global client… Continue reading »
Snap Loses Another Product Developer
After about a year, Jonathan Wegener is leaving Snap, Recode reports. Wegener worked on product at the struggling social giant. “People come and go at big tech companies all the time,
but Snap tends to see execs come and go quicker than most,” Recode notes. “A number of well-known Silicon Valley techies have gone to work at Snap over the years, and many of them
don’t make it more than 18 months.”
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Papa John, One of the Last CEO Ad Stars, Will Remain the Face of the Company for Now
“Papa” John Schnatter may be stepping aside as CEO of the pizza empire he founded in 1984, but don’t expect him to vanish from the brand’s ads and packaging. As of Jan. 1, 2018, the pizza chain will be run by new CEO Steve Ritchie, who has been serving as chief operating officer, the company…
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Nielsen Pulls Plug As Sole Funder Of Council For Research Excellence
After 12 years and an eight-figure investment, Nielsen has pulled the plug as the sole funder of the Council for Research Excellence, an independent organization comprised of Nielsen clients to
conduct their own primary research on media measurement, including methodological ones. Nielsen has invested at least $10 million in funding the CRE’s projects since underwriting its launch in 2005.
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Article: Pernod Ricard Anticipates Big Benefits from Display Advertising in 2018
Luis Spencer Freitas, digital marketing director at Pernod Ricard USA, explains what will drive greater innovation in display advertising next year.
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How marketers will take their social spend more seriously in 2018
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Social media is finally evolving from shiny new toy to a serious tool for marketers, thanks to seeds planted in 2017 that more marketers are expected to reap a harvest from in 2018.
Lisa Braziel, VP of strategy and special programs at Ignite Social Media, said 2017 was “the year that we had been waiting for.”
Tying social spend to business results
In 2017, advertisers gained the a
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Digital Video Ad Spend Up 36% From 2016
According to the Interactive Advertising Bureau’s Internet Advertising Revenue Report, digital video ad spend, including mobile and desktop, rose by 36% to $5.2 billion in the first half of 2017.
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Article: Will Blockchain Blow Up Digital Advertising Paradigms?
Ian McKee, founder and CEO of Singapore-based Vuulr, explains the value of blockchain technology—and the threat it poses to the structure of traditional digital advertising.
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Article: Cybersecurity Isn't Just an IT Problem—It's Also a Marketing Problem
Lynne Koreman, CMO at CyberVista, discusses why marketing teams have to be more cognizant of the cyberthreats they face.
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