Russian cybersecurity firm Kaspersky Lab filed suit against the U.S., demanding that the Department of Homeland Security rescind a ban on Kaspersky software in government computers.
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Newsroom: Programmatic Continues to Grow in the UK
<p>Marketers embrace programmatic despite negative press, transparency concerns London, 12 December 2017: eMarketer’s latest forecast of programmatic ad spending indicates that, despite recent negative press, the UK remains a market […]</p><p>The post <a rel=”nofollow” href=”http://www.emarketer.com/newsroom/index.php/programmatic-continues-grow-uk/”>Programmatic Continues to Grow in the UK</a> appeared first on <a rel=”nofollow” href=”http://www.emarketer.com/newsroom”>eMarketer Newsroom</a>.</p>
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Specialist bezwaar en beroep (Regio Brabant)
Ben jij een specialist in bezwaar en beroep en heb jij uitstekende kennis van de Participatiewet? Lees dan snel verder!…
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Q&A With Venture Capitalist Powerhouse Eric Hippeau on the Future of Digital Media
Eric Hippeau has been riding the media wave for almost three decades–from running Ziff Davis throughout the 1990s to serving as the chief executive of the Huffington Post during its 2011 sale to AOL. Since then, Hippeau has served as managing director at Lerer Hippeau Ventures, the venture capital company whose fingerprints are all over…
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Latest Entrants Into Electric Car Race: Makers of Post-Its, Paint
Auto makers and ride-hailing apps aren’t the only companies looking to cash in on the shift to electric and self-driving vehicles. Old-line industrial companies such as 3M and paint maker PPG Industries are among those racing to figure out ways to get their products into the cars of the future.
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Who is Gen Z? How teens are consuming content
Defined loosely as the generation born approximately between 1996-2011, Generation Z is 25% of the world’s population and is poised to surpass other generations in terms of buying power in the near future. Awesomeness, a multi-platform media company, has analyzed the habits of millennials’ younger siblings, Generation Z, in a partnership with research firm Trendera.
According to Awesomeness, who is creating content slates and branded content for these young people, the generation can be explained using words such as stressed, global, guarded, fluid identity, rule breakers, niche and tech-natives, among others.
All of that makes sense, as Gen Z is the world’s first generation of truly digital natives. They were born and have grown up with high-speed internet, smartphones, social media and access to news.
According to the study, teens think that social media, technology and cyberbullying will have the biggest impact on their generation.
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As far as engaging in the digital realm, 62% of Gen Z are more comfortable expressing themselves digitally than in person.
The top five social platforms that Gen Z is using are: YouTube (79%), Facebook (78%), Instagram (69%), Snapchat (68%) and Twitter (49%).
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Strikingly, 71% of teens’ typical entertainment consumption is streaming, and one-third is viewed from a mobile device.
“Creating mobile-optimized content that’s platform specific, direct, and entertaining is essential for brands to reach Gen Z,” said Harley Block, senior vice president of brand partnerships, Awesomeness. “They watch 68 videos in a day — meaning this audience has the ability to sort through content faster than ever before.”
52% of Gen Z are more likely to watch a video all the way through if it makes them laugh.
“Awesomeness is constantly researching and engaging Gen Z to ensure that the content we create is both captivating and inspiring to our audience, and sharing those insights with marketers who are looking to engage with this hard to reach demographic,” Block said.
As far as their beliefs, according to the study, nearly one-third of of Gen Zs say people their age are more likely to think that everyone is equal. Additionally, teens today are largely in favor of Black Lives Matter (80%), transgender rights (74%), and feminism (63%), with the majority saying these movements should be acceptable in society today.
But with that acceptance and a broader sense of identity, one in five teens admit to having a Finstagram — an alternate private Instagram account where they can post without worrying about likes, comments, ratios, etc.
2017: The year in B2B marketing innovation
For B2B marketing, 2017 was a big year, with changes happening so fast that I barely had time to binge-watch “Stranger Things.”
For those of you still reeling from all the activity this year, I thought I’d take a few minutes to recap some of the biggest headlines in B2B marketing and shine a light on how these trends will continue to develop in 2018.
ABM went mainstream
Account-Based Marketing (ABM) has been a hot topic for quite some time now, but 2017 was really the year we saw it move
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Most Read Stories Of 2017
Happy holidays. Barring a major breaking news story over the next week, here are the “most read” stories published by MediaPost in 2017. No. 1 was Jess Nelson’s June 14th coverage of the fate of Yahoo
Mail. No. 10 was Adam Buckman’s TV Blog “Mike Myers Is A Cheeky Monkey As Host Of New ‘Gong Show’.”
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Broadcast Nets Register Double-Digit Dip In Ratings
Through three months of the new season, NBC again has the best ad viewership for traditional Nielsen rating measures, despite TV networks’ continued declines.
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‘Tis The Season For Ad Fraud
AdExchanger |
As advertising spend ramps up during Q4, bad actors respond in kind. Attracted by increased ad budget, fraudsters hide their chicanery within the burst of year-end marketing activity. And shorter campaign flights during the holidays mean advertisers don’t have time to check for weird patterns or increased bot activity. “If you’re running a campaign over… Continue reading »