Ervaring met supply chain binnen pharma of food? Zin om in een leidinggevende positie processen verder te optimaliseren? Bekijk dan deze positie van supply chain manager….
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The Library of Congress to stop archiving all tweets from 2018
The Library of Congress will soon acquire tweets on a selective basis from 2018 having previously held all tweets that were public.
The Library of Congress revealed in a blog post that its decision to be selective was due to the evolution of the social media landscape, with new platforms, an explosion in use, terms of service and functionality shifting frequently and lessons learned about privacy and other concerns.
The Library further mentioned in its white paper that it will focus its efforts on preserving the Twitter collection for future generations.
It also wrote: “Throughout its history, the Library has seized opportunities to collect snapshots of unique moments in human history and preserve them for future generations.”
In 2010, the Library of Congress announced the acquisition of entire archive of public tweet text beginning with the first tweets of 2006 through 2010, and continuing with all public tweet text going forward. The Library took this step to acquire and preserve a record of knowledge and creativity for Congress and the American people.
Amazon set to introduce its advertising products to combat Facebook and Google in 2018
As internet advertising revenues increase in US, Amazon is reportedly all set to introduce new advertising products in its portfolio in 2018 as it grows as a force to take on Facebook and Google.
CNBC reported that Amazon is planning to sell advertising beyond Amazon sites and products. Amazon is also working with third-party mobile advertising companies such as Kargo to pair advertising on television and on mobile screens.
Other platform experiments have included a focus on e-commerce searches and video products, it is understood.
While Amazon has remained quiet about its long discussed plans, it also believed to have bolstered staffing numbers within its advertising team, predominantly within the New York area.
According to the Interactive Advertising Bureau (IAB), internet advertising revenues in the United States totalled $20.8bn in the second quarter of 2017, an increase of 7.4% from the 2017 first-quarter total of $19.4bn and an increase of 23.1% from the 2016 second-quarter total of $16.9bn.
Amazon is already on its way to becoming the third force in advertising, making the duopoly an oligopoly. According to eMarketer’s latest digital ad spending forecast, the digital ad ecosystem’s so-called duopoly is now expected to rake in a combined 63.1% of US digital ad investment in 2017, up from eMarketer’s previous prediction that the duo’s total would reach 60.4% in 2017.
Wieden + Kennedy Is Back With Instagram’s Popular ‘Stories Are Everywhere’ Part II
Instagram Stories and Wieden + Kennedy Amsterdam are back with a second iteration of its highly anticipated “Stories Are Everywhere” campaign … and it’s magnificent. The W+K-made global multi-channel campaign was first launched in April, debuting in June, to challenge users to be as creative as they can with just stickers, brushes and some live…
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TV Can Make Attribution More Actionable
AdExchanger |
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by John Whitmore, head of data strategy at TiVo. Measuring campaigns by tying ad exposure to customer conversions, whether they be in-store purchases, car test drives or online site visits, isn’t anything new. However, turning measurement… Continue reading »
Joliet’s Minor League Stadium is Now ‘The Cards Against Humanity Baseball Place’
When the twisted minds behind Cards Against Humanity asked fans to pitch in $15 to help the game company “save America,” almost any potential scenario was on the table. This is, after all, the brand that used $100,573 in donations to literally dig a hole in the ground. But this time around, the “Cards Against…
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AKQA’s Holiday App Lets You Place an AR Christmas Tree Anywhere You Like
Haven’t gotten your Christmas tree yet? AKQA can help with that. Just download its new festive Tree of Lights app, and you’ll be able to place an interactive, 360-degree augmented reality tree anywhere you please. Once you download the app, you point your camera where you’d like the tree to appear. You can play around…
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A Closer Look At Demand-Path Optimization: Why Humans Matter
AdExchanger |
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Erik Requidan, vice president of programmatic strategy at Intermarkets. In September, I wrote a column that introduced the idea of demand-path optimization, the process by which publishers optimize the path from supply-side platforms (SSPs),… Continue reading »
HQ Trivia App Puts On-Demand Generation on a Strict Schedule
In a throwback to TV ‘appointment viewing,’ the game show has tethered hundreds of thousands of fans to their phones at 3 p.m. and 9 p.m. precisely
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Digiday’s winners and losers of 2017
2017 was the biggest year in media and marketing since 2016. Whether it was the duopoly increasingly controlling the digital ad market, digital publishers and traditional media companies fighting back against the duopoly, advertisers pressuring the duopoly to improve its advertising and measurement products or things that had nothing to with the duopoly, the duopoly reigned supreme. But Google and Facebook weren’t winners on all fronts. Here are Digiday’s biggest media and marketing winners and losers of 2017:.
