Equifax and beyond: How data breaches shaped 2017

With so much data being collected, stored and used, it was inevitable that breaches would be on the rise. The year 2017 saw more personally identifiable information (PII) exposed through malicious intent than ever than before.

Equifax and Yahoo led in the headlines, but there were many other notable breaches. As we look back, let’s see what we can learn from them.

Equifax makes all the headlines

Attackers hit more than 145 million Equifax customers this September. They stole names,
[Read More …]

The Top Stories And Trends Of 2017 In Data-Driven Advertising

AdExchanger |

What interested AdExchanger readers most in 2017? The most popular stories of the year show that header bidding’s evolution remained a hot topic – server-to-server integrations, in-app header bidding and supply-path optimization. But 2017 was also a year of upheaval. Fallout from Apple’s Safari changes and Google’s YouTube changes concerned many readers. And there wasContinue reading »



[Read More …]

The Current State of Data in Video Advertising Across Asia

The Current State of Data in Video Advertising Across Asia
Lotame Ignite APAC Conference 2017: The Current State of Data in Video Advertising Across Asia, brought to you by Lotame and SpotX.
[Read More …]

Global Economy Week Ahead: BOJ Opinions, China Manufacturing PMI

The week ahead features a summary of opinions from the Bank of Japan’s latest monetary policy meeting and data on China’s factory activity.
[Read More …]

Facebook Tech Careers – Asia Pacific

Facebook Tech Careers - Asia Pacific
Facebook operates on a truly unprecedented scale. Managing such incredible amounts of data and traffic requires unconventional thinking and coming up with lightning fast solutions in real time. Our work is as bold as it is fast and impacts billions of people every day.
[Read More …]

Data And Diversification: How Publishers Survived 2017

AdExchanger |

In 2017, many online publications realized that data and revenue diversification could drive success. And not being diversified enough could hurt their business. While many publishers tout their branded content businesses, programmatic provides a reliable, easily scalable revenue stream. Publishers that were programmatic holdouts, avoiding the main way advertisers do data-driven buying, course-corrected this yearContinue reading »



[Read More …]

Intelligent Data Drives Better Contact Rates, Mitigates TCPA Risk | Neustar

Intelligent Data Drives Better Contact Rates, Mitigates TCPA Risk | Neustar
Identity is at the heart of knowing your customer. If you don’t get identity right, everything else will be wrong. How are organizations able to manage their CRM databases with consumer data that is constantly changing? This changing data impacts your company’s ability to efficiently manage both inbound and outbound communications and the struggle between customer experience and costs. Current and accurate identity data can help you increase IVR containment and reduce costs for inbound calls, while also reducing the risk of lawsuits and penalties from TCPA violations for outbound dials. Listen to this informative webinar to learn how to: • Ensure that your customer profiles are up to date • Clean, verify and extend your customer records for the most current, accurate, and actionable identity data • Ensure outbound communications are efficient and compliant with current TCPA regulations • Improve IVR containment rates by automatically identifying more inbound callers • Implement best practices by reviewing industry case studies of organizations that are successful in managing proactive and up-to-date identity data across the enterprise.

Connect with us on:
LinkedIn: https://www.linkedin.com/company/5349/

FaceBook: https://www.facebook.com/pg/OfficialNeustar/about/?ref=page_internal

Twitter: https://twitter.com/Neustar

Google+: https://plus.google.com/112812856459486593044

Corporate Website: https://www.home.neustar

Risk Solutions Website: https://www.risk.neustar
[Read More …]

TV Can Make Attribution More Actionable

AdExchanger |

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by John Whitmore, head of data strategy at TiVo. Measuring campaigns by tying ad exposure to customer conversions, whether they be in-store purchases, car test drives or online site visits, isn’t anything new. However, turning measurementContinue reading »



[Read More …]

ANA Masters of Marketing: Smarter Data, Smarter Decisions | Neustar

ANA Masters of Marketing: Smarter Data, Smarter Decisions | Neustar
In this short video, marketing executives talk about making smarter decisions using data.

ANA Genius Awards Website: https://www.geniusawards.com

ANA Ace Website: https://www.anaace.org

Corporate Website: https://www.home.neustar
[Read More …]

Slow and Steady: Japanese Inflation Creeps Higher

The Japanese economy is picking up more and moving toward the central bank’s 2% inflation goal, though only gradually, according to new government data.
[Read More …]