Category: Data-Labor-Technology Stories

Ad tech company Samba TV says its Audience Platform improves the ability to granularly target TV advertising and helps marketers execute cross-screen campaigns built on a “understanding of linear TV
audiences.”

A decade after it began life as an early-stage digital start-up, MediaMath has launched a venture capital fund to back a new generation of early-stage ventures transforming advertising, marketing and
media. The fund, named MathCapital, will be overseen by its partners: MediaMath CEO and founder Joe Zawadzki; and Eric Franchi, formerly of Undertone.

The percentage of U.S. adults who “often get their news from local TV” dropped from 46% in 2016 to 37% in 2017, according to research done in August by the Pew Research Center.

RTBlog was originally conceived to discuss the passage of time, specifically how advertising, media and marketing is affected by technology, data and platforms enabling it to occur in “real-time.” So
it’s fitting coming into a new year to mark some passage of time — past, present and future. Our marketplace’s most recent past has been dominated by two players — Google and Facebook — and
according to the present outlook, they will only become even more dominant in the not-too-distant future.

TLC is evidently so pleased with its reality series “My 600-lb Life,” featuring morbidly obese people, that it will introduce a new one in the same vein on the same night this week.

L’Or?al thinks the big future of wearables is getting smaller. Specifically, wearables will be the size of one of your fingernails. Literally. Two years ago, L’Or?al launched a heart-shaped patch called My UV Patch with La Roche-Posay sunscreen that sticks to skin and uses Bluetooth technology to push data about a person’s exposure to UV…

“In every job that must be done, there is an element of fun. You find the fun and snap! The job’s a game!” Wise words uttered by none other than Mary Poppins, the mack-mommy of gamification. The super nanny blew our minds when she took the arduous task of cleaning a dirty playroom and made…

If you’ve been thinking of Pinterest as a social platform similar to Instagram or Facebook, it’s probably time to adjust your influencer marketing strategy. Influencer marketing on Pinterest is a whole different ballgame than other social networks, because– surprise!–Pinterest is not a social network. You could say Pinterest is a “visual discovery tool,” or, as…

Although many media/entertainment analysts say consumers will spend more of their paychecks on entertainment — with newer inexpensive digital video platforms and free content available — that is
expected to change.