Facebook revealed its Games of the Year for 2017, as determined by a panel of eight industry experts. The panel judged games in four categories: Instant Games, web games, free-to-play Gameroom games and Gameroom games. The nominees and winner for each category are listed below. Best Instant Game 4 Pics 1 Word by LOTUM Dino…
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Why Fruitcake, the Maligned Holiday Treat, Is Finally Getting Some Respect
Growing up in Chicago, Isabelle Kyrk loved eating fruitcake during the holidays. Her family would order one from the Trappist monks at Gethsemani Abbey, who’d bake a cake of mixed fruit and raisins and nuts, dunk it in Kentucky bourbon and ship it off. Kyrk and her five siblings savored every bite. “It was delicious,”…
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Publisher commerce ambitions will hit a wall in 2018
Publishers know by now that farming on a platform’s land can be dangerous.
Just as publishers have learned that they’d struggle to monetize their content on Facebook, those that spent to build businesses based on e-commerce affiliate commissions will get a wake-up call in 2018, as Amazon cements its place as an online shopping destination and cuts the affiliate commission rates it pays publishers.
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Vizio's Inscape Teams With Data Plus Math For TV Attribution Platform
Data Plus Math will use Inscape data as a source of granular TV viewership data for a “multi-touch attribution platform” to understand and attribute the purchasing gains that occur from each
advertising exposure.
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AT&T Plans $1,000 Bonus to Workers if Trump Signs Tax Bill
AT&T Inc. said it would make a one-time $1,000 payment to more than 200,000 workers if President Donald Trump signs the tax-code overhaul bill that Congress has approved.
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‘Always On’ is at the heart of every ABM strategy — here’s why
As a B2B marketer, you are often caught trying to serve two masters: the need to drive engagement for specific campaigns or periods relative to the business vs. the overall goal to drive persistent ROI throughout the year. In any scenario, it’s becoming more clear that the “campaign” mentality no longer serves.
Even marketing’s cousin, advertising, has evolved. In the age of programmatic and audience-based, data-driven marketing, advertisers have already moved away from the campaign a
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Newsroom: US B2B Ad Spending to Grow 13% in 2018
<p>Desktops and laptops attract the majority of digital ad dollars New York, NY (December 13, 2017) – In its inaugural forecast on US B2B digital ad spending, eMarketer projects that […]</p><p>The post <a rel=”nofollow” href=”http://www.emarketer.com/newsroom/index.php/b2b-ad-spending-grow-13-2018/”>US B2B Ad Spending to Grow 13% in 2018</a> appeared first on <a rel=”nofollow” href=”http://www.emarketer.com/newsroom”>eMarketer Newsroom</a>.</p>
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Silicon Valley Struggles to Add Conservatives to Its Ranks
Some tech employees say their politics are unwelcome in an industry dominated by liberal views.
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Vergunningverlener Bouw (Eindhoven)
Voor onze opdrachtgever, een overheidsorganisatie in de regio Eindhoven, zoeken wij per 1 januari voor 32-36 uur per week een Vergunningverlener Bouwen. De opdracht is voor een jaar, waarna de mogelij
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M&A 2017: The Year Of Simplifying And Strengthening
AdExchanger |
Facebook and Google are no longer the ad tech acquirers they once were, and yet, the M&A landscape of 2017 is littered with their fingerprints. Media companies swallowed one other to add scale and massive amounts of content to stave off the duopoly’s dominance. Just look at Meredith-Time, AT&T-Time Warner and Disney-Fox. AT&T’s bid for… Continue reading »