Luis Spencer Freitas, digital marketing director at Pernod Ricard USA, explains what will drive greater innovation in display advertising next year.
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How marketers will take their social spend more seriously in 2018
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Social media is finally evolving from shiny new toy to a serious tool for marketers, thanks to seeds planted in 2017 that more marketers are expected to reap a harvest from in 2018.
Lisa Braziel, VP of strategy and special programs at Ignite Social Media, said 2017 was “the year that we had been waiting for.”
Tying social spend to business results
In 2017, advertisers gained the a
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Digital Video Ad Spend Up 36% From 2016
According to the Interactive Advertising Bureau’s Internet Advertising Revenue Report, digital video ad spend, including mobile and desktop, rose by 36% to $5.2 billion in the first half of 2017.
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Article: Will Blockchain Blow Up Digital Advertising Paradigms?
Ian McKee, founder and CEO of Singapore-based Vuulr, explains the value of blockchain technology—and the threat it poses to the structure of traditional digital advertising.
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Article: Cybersecurity Isn't Just an IT Problem—It's Also a Marketing Problem
Lynne Koreman, CMO at CyberVista, discusses why marketing teams have to be more cognizant of the cyberthreats they face.
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Inside the Wal-Mart vs. Amazon Battle Over Black Friday
Wal-Mart and Amazon battled to capture spending over the holiday weekend, as the shifts that have upended the retail industry this year were on display: fewer people visited traditional stores on Thanksgiving and Black Friday while online purchases continued to surge.
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Beleidsmedewerker waterkwaliteit (Apeldoorn)
Voor het Team Schoon Water binnen de afdeling Planvorming zijn wij op zoek naar een Beleidsmedewerker waterkwaliteit.
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Homeowners Rush to Prepay 2018 Property-Tax Bills
Homeowners across the nation are rushing this week to prepay their property taxes for 2018 before the Republican tax law kicks in Jan. 1 and effectively raises the levy on higher-end homes.
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Walmart pulls Lord Ganesha plush doll following furious response from Hindus
Hindus have vented their fury against Walmart, which has now withdrawn the sale of Ganesh Plush Doll.
Lord Ganesha in Hindu religion is regarded as God of obstacles and worshiped by everyone and Walmart’s product description that “now he’s also the god of cuddliness” offended everyone.
Rajan Zed, president of Universal Society of Hinduism thanked Walmart for understanding the concerns of Hindu community which thought that marketing Lord Ganesh as a plush doll was trivializing and insensitive.
Zed further suggested that Walmart and other companies should send their senior executives for training in religious and cultural sensitivity so that they had an understanding of the feelings of customers and communities when introducing new products or launching advertising campaigns.
Earlier, Meat & Livestock Australia was urged to withdraw ad featuring Ganesh amid Hindu protest
Elon Musk Touts Tesla Pickup Plans, Though Light on Detail
Elon Musk teased details for a pickup truck that would challenge Ford Motor Co. and others in one of their most lucrative segments—though, true to form, the Tesla Inc. chief was vague about his intentions.
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