Investors are elated by a booming global economy and the promise of central banks to tighten monetary policy only gradually. But a question haunts them: Will interest rates develop a mind of their own?
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Elon Musk Touts Tesla Pickup Plans, Though Light on Detail
Elon Musk teased details for a pickup truck that would challenge Ford Motor Co. and others in one of their most lucrative segments—though, true to form, the Tesla Inc. chief was vague about his intentions.
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The Top Stories And Trends Of 2017 In Data-Driven Advertising
AdExchanger |
What interested AdExchanger readers most in 2017? The most popular stories of the year show that header bidding’s evolution remained a hot topic – server-to-server integrations, in-app header bidding and supply-path optimization. But 2017 was also a year of upheaval. Fallout from Apple’s Safari changes and Google’s YouTube changes concerned many readers. And there was… Continue reading »
Why the Pivot to Video Will Prevail
There’s been some negative buzz in recent months around publishers’ shift to distributed content–and particularly, video ad spending on Facebook. Numerous articles, citing anonymous sources and utilizing mysterious methodology, point to monetization woes, shrinking returns and writer layoffs. But is that the full story? Is it a problem with the platforms? Are Google and Facebook…
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Gamut Data Reveals Characteristics Of Fraudulent Ad Impressions
Cox Media Group’s Gamut division on Friday released data that analyzes the characteristics of fraudulent sites.
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Wired’s Store Celebrated 14 Years With Everything From A $55,000 Car to Marshmallow Crossbows
In an attempt to both bring the magazine to life and introduce new products to consumers, Wired’s 14th annual holiday pop-up store ends its two-week run today. This year’s edition of the store was in New York’s Brookfield Place and saw more than 15,000 visitors over 14 days, giving customers multiple types of products to…
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Eric Schmidt Steps Down From Alphabet
Alphabet Chairman Eric Schmidt will step down as executive chairman and transition to the role of technical advisor, while continuing to serve on the board, the company announced Thursday.
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ESPN Adds Mobile Streaming Rights To NFL Games
ESPN is joining NBC Sports in adding new streaming rights to NFL games on its mobile platforms. ESPN announced Wednesday that it had signed a deal with the league to offer authenticated pay-TV
subscribers access to games on smartphones.
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Digital Media Revenues Gain 9% in November, National TV Up 2%
Year-to-date, digital is at a 12% increase over the same period a year ago. Broadcast inched up 1%, and cable saw a 3% hike.
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Kaspersky Sues U.S. Over Order to Remove Its Anti-Virus Software
Russian cybersecurity firm Kaspersky Lab filed suit against the U.S., demanding that the Department of Homeland Security rescind a ban on Kaspersky software in government computers.
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