Estimates from two market-research firms indicate customers are buying the iPhone X and a pair of other new offerings at a rate comparable to recent models but falling short of the iPhone’s 2014 peak.
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Pokemon Go Receives 20 New Pokemon, Festive Hat Pikachu and More
Niantic kicked off its holiday celebrations in Pokemon Go. For a limited time, players have the chance to capture special Pikachu wearing festive hats. These are the same festive Pikachu that were first released in 2016, and when evolved into Raichu, they will keep their hats. Next, from Dec. 22 at 1 p.m. PST through…
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‘CMOs at the Wheel’ authors Nadine Dietz & Erica Seidel on the modern marketing organization
Nadine Dietz and Erica Seidel not only have their fingers on the pulse of the modern marketing organization, they have an in-depth understanding of how CMOs are inspiring company cultures across the board.
A former CMO herself, Dietz serves as the chief transformation officer of The Female Quotient, an organization focused on building gender equality in the workplace. Seidel is the founder of The Connective Good, a recruitment agency focusing on senior-level marketing roles.
The two have
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Chartbeat Ranks Most Engaging News Stories Of 2017
A compelling ‘Atlantic’ cover story topped the list. Articles from The Atlantic account for 20% of total engagement of the top 50 measured by Chartbeat. Stories that “connect readers deeply to the
humans portrayed” were read most often.
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Game over: The death of the sales funnel and leveling up attribution
It’s game over for the traditional customer journey.
Today’s consumer has fragmented the ancestral sales funnel by wandering freely across channels and devices in search of the best product or deal. The average consumer owns more than seven devices, using more than three each day, of which marketers typically only see one, according to the Data & Marketing Association’s 2017 Statistical Fact Book.
To put it a different way: The path to purchase has evolved from a two-dimensiona
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About.com Reboots As Dotdash, Company Thrives
IAC rebuilt About.com and renamed it Dotdash in May. The publisher branched out to focus on six unique sites, including Verywell, The Balance, Lifewire, ThoughtCo and travel site TripSavvy.
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The Cybersecurity Risk From the Internet of Things
Former Justice Department official John Carlin says smarter devices bring increased risks, and the world isn’t ready.
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Article: Dell's Lessons for B2B Digital Advertisers
While conventional channels like TV and display ads have many advantages for B2B advertisers, emerging channels and targeting tactics are becoming just as essential to their marketing mix, according to Dell’s Liz Matthews.
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Businessmanager IT Detachering (Heel Nederland)
DPA GEOS is op zoek naar een Businessmanager IT DetacheringSta jij in de startblokken om onze successen op het gebied van ERP / Softwareontwikkeling in Nederland nog verder uit te bouwen? Wil je ee…
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US Creative Works: Featuring Barkley, Sleek Machine, Bailey Lauerman and more
Welcome to The Drum’s US Creative Works, in partnership with Workfront.
This section is dedicated to showing the best creative work in North and South America and gives our readers the chance to decide which work we feature as our ‘Creative Work of the Week.’
For project information, creative credits and more, click on the project to expand to full screen and click on the stars to vote. To submit work for our US Creative Works section, fill out this online form.
To vote for your favorite, click on the project and make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. This is our last US Creative Works before the new year. Thanks to all our readers for continuing to vote and bring attention to the region’s best campaigns. Voting closes on Wednesday, January 3, 2018.
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McCann New York: Mucinex ‘Mr. Mucus Misinforms’
Agency: McCann New York
Client: Mucinex
Date: December 2017
In Mucinex’s latest ‘Let’s End This’ creative by McCann New York, animated germ Mr. Mucus is back and trying to trick people into believing that regular cold medicine is a good as Mucinex, which lasts 12 hours. The idea started with a fact: 70% of people want long-lasting relief, but they stick with products that only relieve for four hours. The latest iteration features him showing up in contextually relevant media with creative design around consumer’s passion points.
On the Weather Channel, Mr. Mucus will show up on the live set to interfere with the anchor. On Twitter, he will show up in costume and recommend against taking Mucinex. One day he’s a mucusy meteorologist, the next he could be an anchorman delivering you “the news”. The campaign compliments the content viewers are about to watch, and plays into the role of Mr. Mucus and his constant goal to discredit Mucinex and its superior relief.
‘Mr. Mucus Misinforms’ will run through February 2018, the months with the highest cold and flu incidence in the 2017/18 season. It will be delivered across TV, digital and social with augmented reality on the Weather Channel. In addition to national broadcast on The Weather Channel, social will include Twitter and YouTube.
Credits:
Rob Reilly, Global Creative Chairman
Chris Macdonald, President, McCann NY
Leo Tarkovsky, President, McCann Humancare
Tom Murphy and Sean Bryan, Co-Chief Creative Officers
Katie Boyko, Producer
John Danbeck, SVP Group Account Director
Zulay Tomasiello, SVP Group Planning Director
Elissa Aguirre, VP, Strategy Director
Nic Howell, Creative Director
Geoff Bentz, Creative Director
Haley Cole, Senior Art Director
Jillian Menor, Senior Copywriter
Claire Hogan, Account Director
Lauren Galasso, Account Executive
Megan Flannery, Project Manager
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Laundry Service: Michelob Ultra ‘We Are Anti-Resolution’
Agency: Laundry Service
Client: Michelob Ultra
Date: December 2017
Michelob Ultra’s ‘Anti-Resolution’ is a part of the brand’s holiday campaign. From the beer brand that celebrates those who live an active, balanced lifestyle, ‘Anti-Resolution’ challenges consumers to rethink their New Year’s Resolutions by showing them that you don’t have to wait until the New Year to live fit and fun.
The new spot stars fitness influencers: Kenny Santucci (@kennysantucci), April Sutton (@suttonstrong), and Brad Kolowich (@bradkolowichjr). The spot pairs footage of each member of the trio writing out a resolution with a photo collage showing how they’ve already fulfilled those resolutions in 2017. At the end, each of them rips up their ‘resolutions’ reminding viewers that they can #LiveULTRA every day.
Credits:
Agency: Laundry Service
Client: Michelob Ultra
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Phenomenon: Flywheel ‘F*’
Agency: Phenomenon
Client: Flywheel
Date: December 2017
Flywheel Sports, a boutique fitness company, partnered with LA-based business transformation agency Phenomenon on an ad campaign titled, ‘F*,’ in tandem with Flywheel’s high-performance at-home-bike and streaming content platform, Fly Anywhere.
The campaign reminds riders to fly beyond the things that are holding them back – be it distractions, shortcuts, Monday mornings, or the perception of their own limitations – in the pursuit of a more full life fueled by a great workout. The 360 campaign includes video and digital components that will run in Flywheel studios and across paid social, pre-roll and digital media. The campaign is rolling out through 2018.
Phenomenon also played a key role in the Fly Anywhere product design, including early involvement in product and design strategy, features, UX and UI design, and brand experience continuity.
Credits:
Agency: Phenomenon
Client: Flywheel
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