Category: Data-Labor-Technology Stories

“Comcast has both the incentive and ability to withhold programming from distribution rivals,” Public Knowledge says in a new letter to the Justice Department.

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Determining the top story in the TV business this year was a simple exercise: It was sex harassment.

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Every year, a number of things die in media and marketing. This year, we thought we’d switch up the year-end prediction tradition, and ask people in those industries to tell us what they think will kick the bucket in the coming year. We granted sources anonymity so they could speak freely. Here are their responses.

Referral traffic: “In the short term, Facebook will be a worse partner before they’re a better partner. They’re confused right now. They had a shitty year. When you’re confused and scared, you go back to your comfort zone, and that’s peer to peer. I think they’re going to go, ‘This news thing is harder than it looks.’ But fundamentally, Facebook is a way less interesting place without premium content.” — Digital publisher

The 30-second digital video ad: “We’ll see ad length decrease to meet the demands of short-form video viewers. Six- to 15-second ads will dominate by the end of 2018.” — Video platform vendor

Facebook Watch: “Facebook will abandon the Watch strategy and reinvent a digital product yet again. They’ve literally abandoned every single video strategy in the past three years. None of the Watch shows are making money. People asked to produce content for Watch are not going to see enough ROI for it, and this mid-roll experiment is going to be a massive failure because users aren’t going to engage with mid-roll advertising. Getting people to consume video is the easy part. Getting people to stick around when you’re jamming in a mid-roll ad isn’t.” — Digital publishing exec

Fake influencers: “Bullshit poseurs who have built up their followers by buying them and baiting them, and then rip off the brands who pay them for influencer campaigns that don’t generate any results. The brands are getting too smart for this shit.” — Influencer marketer

BuzzFeed’s commitment to news: “BuzzFeed will divest one of its business to a legacy media company, most likely BuzzFeed News. Running a news organization is expensive and they have always struggled with monetizing it versus their lighter content, and the recent layoffs have refocused the company into building fast, efficient businesses like Tasty. BuzzFeed News would be a bounty to a legacy organization looking to jump-start their journalistic footprint against younger audiences. The most likely buyer will be NBCU because of the existing relationships, but what about the soon-to-be-merged Disney/Fox or even the eventually merged AT&T?” — Publishing sales exec

The independent media company: “That can’t last. Everyone will figure out a way to partner up with someone to get through the tough times, or bigger companies will snap them them up. Maybe NowThis picks up Mic. All these digital media companies raised so much money, they have amazing cost structures. It’s a downside to all the VCs and people who get laid off, but it’s necessary for the vitality of the space.” — Digital media operator

The cold war between Facebook and Google: “In the way Facebook came after YouTube, YouTube will hit back, along with Google, with things like better products, better monetization for publishers. Publishers had 45 percent referral traffic from Facebook and 34 percent from Google, and now that’s reversed. Google is the friend to publishers, and Google is going to keep on it and hit back. Zuck is in for a bit of a fight.” — Platform partnerships exec

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“Any single state’s attempt to limit worldwide access to public information represents an existential threat to journalistic freedom,” a coalition of news organizations says.

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Christmas is not an official holiday in Japan, nor a widely observed religious holiday, but it is celebrated nonetheless in its own unique way. Here’s some data that highlights Christmas in Japan.
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It is a simple grassroots message paid for by local citizens, expressing their concern about the Presidency. That’s what the citizens of a neighborhood in Youngstown, Ohio, say about the ad they
kicked in to buy on a local billboard. The content is a one-word message: “IMPEACH.”

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Ivo Totev, CMO of SAP’s ERP solution, S/4HANA, discusses the challenges of delivering omnichannel digital advertising while still optimizing every channel.
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<p>This year, they will spend more than half of their media day watching TV Adults in India will average 3 hours, 52 minutes per day consuming major media in 2017, [&#8230;]</p><p>The post <a rel=”nofollow” href=”http://www.emarketer.com/newsroom/index.php/adults-india-spend-3-hours-52-minutes-day-consuming-media/”>Adults in India Spend 3 Hours, 52 Minutes a Day Consuming Media</a> appeared first on <a rel=”nofollow” href=”http://www.emarketer.com/newsroom”>eMarketer Newsroom</a>.</p>
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For all of today’s technological advances, from artificial intelligence to robotics, there is no sign of an impact on wages or productivity. But a case could be made that the economic payoff may now be coming, Greg Ip writes.
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The White House has interviewed two economists who served in senior positions in the George W. Bush administration to serve as the vice chairman of the Federal Reserve Board.
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