Tired of Togetherness? This Hypnotic Ad Incites You to Unleash Your Greed
“Greed: No one admits to feeling it, yet it is the purest of emotions. We had to be taught to be selfless.” The Middle East is renowned for its extended sales and shopping festivals, which makes standing out at this time of year a challenge. With help from Impact BBDO in Dubai, department store Centrepoint…
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Tired of Togetherness? This Hypnotic Ad Incites You to Unleash Your Greed
“Greed: No one admits to feeling it, yet it is the purest of emotions. We had to be taught to be selfless.” The Middle East is renowned for its extended sales and shopping festivals, which makes standing out at this time of year a challenge. With help from Impact BBDO in Dubai, department store Centrepoint…
[Read More …]
Lyft Gives Year-End Love to Its Drivers Who’ve Truly Changed People’s Lives
There’s a lot to be said about whether the so-called “sharing economy” actually makes people’s lives better or worse. Maybe it’s both. But it’s compelling, even magical, that everyday people can just pick up a gig that puts them in contact with so many others. What meaningful things happen in those exchanges? For the holidays,…
[Read More …]
Lyft Gives Year-End Love to Its Drivers Who’ve Truly Changed People’s Lives
There’s a lot to be said about whether the so-called “sharing economy” actually makes people’s lives better or worse. Maybe it’s both. But it’s compelling, even magical, that everyday people can just pick up a gig that puts them in contact with so many others. What meaningful things happen in those exchanges? For the holidays,…
[Read More …]
Duracell’s Fun NYC Holiday Window Flips From Joy to Chaos With the Wrong Batteries
For so many people, batteries are an integral part of making sure Christmas Day goes smoothly. It’s a big holiday for all the big battery companies, and Duracell made the most of it this year with a fun holiday TV spot, and a clever window display in NYC to go with it. The theme of…
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Duracell’s Fun NYC Holiday Window Flips From Joy to Chaos With the Wrong Batteries
For so many people, batteries are an integral part of making sure Christmas Day goes smoothly. It’s a big holiday for all the big battery companies, and Duracell made the most of it this year with a fun holiday TV spot, and a clever window display in NYC to go with it. The theme of…
[Read More …]
Follower Envy? How to Leverage Your Competitors’ Social Networks
So, you checked out your competitors’ LinkedIn and Facebook pages and noticed that your own company’s social following pales in comparison? Naturally, that might freak you out a little. But take it from someone who helps businesses maximize returns on their social media marketing investments every day: You can relax. A larger social media presence…
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4 Ways Brands Can Use the Psychology of Color as a Competitive Edge
Are you looking to improve your brand and win more customers? Then you should give more thought to the way you use colors. Humans are visual beings. The brain processes pictorial information 60,000 times faster than it processes text. In addition, 90 percent of the information sent to our brains is visual. And an important…
[Read More …]
4 Ways Brands Can Use the Psychology of Color as a Competitive Edge
Are you looking to improve your brand and win more customers? Then you should give more thought to the way you use colors. Humans are visual beings. The brain processes pictorial information 60,000 times faster than it processes text. In addition, 90 percent of the information sent to our brains is visual. And an important…
[Read More …]