Less BS, More Facts, Some Opinions
AdExchanger |
What interested AdExchanger readers most in 2017? The most popular stories of the year show that header bidding’s evolution remained a hot topic – server-to-server integrations, in-app header bidding and supply-path optimization. But 2017 was also a year of upheaval. Fallout from Apple’s Safari changes and Google’s YouTube changes concerned many readers. And there was… Continue reading »
AdExchanger |
Lotame has hired a new CRO as the independent, 10-year-old data management platform seeks to compete in a category increasingly dominated by marketing clouds. The company’s new revenue chief, Eric Marterella, spent the past five years leading global enterprise sales for social media marketing platform Sprinklr. His responsibilities at Lotame will include managing global client… Continue reading »
Online advertising is under siege by privacy campaigns run separately by Apple and European regulators. The long-term solution may be for sites to be more explicit about how they make money from customer data.
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Hear how Lotame’s data management platform (DMP) has helped leading media companies increase CPMs, sell more media, and improve ROI. Learn more about how Lotame works with publishers around the globe at https://www.lotame.com/solutions/publishers/
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AdExchanger |
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Kelly, founder and CEO at Survata. We’ve all read the doom-and-gloom news about programmatic problems, from YouTube’s brand safety issues to brand advertisers culling their spending and companies like… Continue reading »
Check out some of the key highlights from our must-attend conference for Data Management Platform clients! Lotame Spark Client Summit 2017, March 7th in NYC. #LotameSpark
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It’s a holiday week, but we are still seeing some exciting moves in the martech world.
MarTech in Motion
HG Data announces new app
The app is available on the Salesforce AppExchange. The Lightning Data app allows customers to access technographics in Salesforce.
Dataxu launches Open AI for Ads
The product uses artificial intelligence to provide analytics to help marketers drive performance and reduce time on campaign management. The first algorithm included in the product is powered b
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Hear from panelists Patrick Dolan, Executive Vice President and Chief Operating Officer, IAB; Kim Riedell, Senior Vice President of Partnerships and Business Development, Advantage Media Solutions; Grant Whitmore, Executive Vice President, Digital, New York Daily News; and Tyler Paxton, Founder & CTO, Are You A Human. Moderated by Jason Downie, Senior Vice President and General Manager, Data Solutions, Lotame. Lotame Spark Client Summit 2017, March 7th in NYC. #LotameSpark
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If your company is complying with the upcoming General Data Protection Regulation (GDPR), what about the ePrivacy Regulation?
While GDPR is finalized and scheduled for implementation on May 25, the accompanying ePrivacy Regulation is still in the approval process, and its language could change.
An “optimistic” forecast, Future of Privacy Forum Policy Counsel Gabriela Zanfir-Fortuna told me, is that the ePrivacy Regulation will be finally approved by the end of 2018, although the im
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Sure, General Data Protection Regulation (GDPR) and blockchain have been a hot topic for the past several months. But is either of them more than just a buzzword? I spoke to some marketers to see what they had to say about what 2018 holds for these two trends.
Blockchain could solve all our problems — or not
Seems like everyone is talking about blockchain, the distributed shared ledger that promises to keep transactions secure and anonymous. Most know it as the technology behind bitcoin. Ye
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