Intelligent Data Drives Better Contact Rates, Mitigates TCPA Risk | Neustar

Intelligent Data Drives Better Contact Rates, Mitigates TCPA Risk | Neustar
Identity is at the heart of knowing your customer. If you don’t get identity right, everything else will be wrong. How are organizations able to manage their CRM databases with consumer data that is constantly changing? This changing data impacts your company’s ability to efficiently manage both inbound and outbound communications and the struggle between customer experience and costs. Current and accurate identity data can help you increase IVR containment and reduce costs for inbound calls, while also reducing the risk of lawsuits and penalties from TCPA violations for outbound dials. Listen to this informative webinar to learn how to: • Ensure that your customer profiles are up to date • Clean, verify and extend your customer records for the most current, accurate, and actionable identity data • Ensure outbound communications are efficient and compliant with current TCPA regulations • Improve IVR containment rates by automatically identifying more inbound callers • Implement best practices by reviewing industry case studies of organizations that are successful in managing proactive and up-to-date identity data across the enterprise.

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TV Can Make Attribution More Actionable

AdExchanger |

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by John Whitmore, head of data strategy at TiVo. Measuring campaigns by tying ad exposure to customer conversions, whether they be in-store purchases, car test drives or online site visits, isn’t anything new. However, turning measurementContinue reading »



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ANA Masters of Marketing: Smarter Data, Smarter Decisions | Neustar

ANA Masters of Marketing: Smarter Data, Smarter Decisions | Neustar
In this short video, marketing executives talk about making smarter decisions using data.

ANA Genius Awards Website: https://www.geniusawards.com

ANA Ace Website: https://www.anaace.org

Corporate Website: https://www.home.neustar
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Slow and Steady: Japanese Inflation Creeps Higher

The Japanese economy is picking up more and moving toward the central bank’s 2% inflation goal, though only gradually, according to new government data.
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What is TV DMP?

What is TV DMP?
What is TV DMP? How can you combine TV viewership data with other behavioral audience data to reach your consumer across screens and devices? Learn more about Lotame TV DMP at https://www.lotame.com/products/tv-dmp/
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The MarTech Minute: A Vatican partnership, a name change and new hires

It’s a holiday week, but we are still seeing some exciting moves in the martech world. 
MarTech in Motion
HG Data announces new app
The app is available on the Salesforce AppExchange. The Lightning Data app allows customers to access technographics in Salesforce.

Dataxu launches Open AI for Ads
The product uses artificial intelligence to provide analytics to help marketers drive performance and reduce time on campaign management. The first algorithm included in the product is powered b
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Inaccurate Segments May Be Costing Advertisers Billions

AdExchanger |

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Kelly, founder and CEO at Survata. We’ve all read the doom-and-gloom news about programmatic problems, from YouTube’s brand safety issues to brand advertisers culling their spending and companies likeContinue reading »



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Apple Changes Business of Selling Your Browsing Data

Online advertising is under siege by privacy campaigns run separately by Apple and European regulators. The long-term solution may be for sites to be more explicit about how they make money from customer data.
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Slow and Steady: Japanese Inflation Creeps Higher

The Japanese economy is picking up more and moving toward the central bank’s 2% inflation goal, though only gradually, according to new government data.
[Read More …]

TV Can Make Attribution More Actionable

AdExchanger |

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by John Whitmore, head of data strategy at TiVo. Measuring campaigns by tying ad exposure to customer conversions, whether they be in-store purchases, car test drives or online site visits, isn’t anything new. However, turning measurementContinue reading »



[Read More …]