Germany’s statistics agency said it will stop sending sensitive economic data to journalists before it is publicly released, amid evidence from a Wall Street Journal analysis that found suspicious trading patterns in currency-futures markets.
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Pokemon Go Gets Better Augmented Reality
The company that helped popularize augmented reality is improving its technology. Niantic, the maker of Pokémon Go, is creating a new AR experience using Apple’s new ARKit tech.
Pokemon Go Gets Better Augmented Reality
The company that helped popularize augmented reality is improving its technology. Niantic, the maker of Pokémon Go, is creating a new AR experience using Apple’s new ARKit tech.
Papa gone: pizza chain founder, CEO John Schnatter steps down
Papa John’s founder and chief executive officer John Schnatter announced that he will step down from his role in January 2018.
The news comes two months after openly criticizing NFL players for protests against police brutality during the national anthem. The pizza chain, an NFL sponsor and advertiser, had seen its quarterly revenues fall since the football season started, with “significant decline” in TV ratings being blamed for the losses.
According to the Associated Press (AP), Schnatter’s post as chairman (he is also the largest shareholder of the chain) remains intact. Steve Ritchie, the brand’s chief operating officer, will replace Schnatter in the top role. Ritchie said there is no word on whether Schnatter will remain the brand’s spokesperson.
Papa John’s recently underwent a creative review that saw the likes of Grey, BBDO New York, and Laundry Service competing for the business. Chief marketing officer Brandon Rhoten announced the winner of the pitch, Laundry Service via Twitter:
Excited to announce we have chosen @247LS as @PapaJohns Creative AOR. Watch your 6, cheap pizza guys. 😉
— Brandon Rhoten (@brhoten) October 31, 2017
Ritchie, who began his career at Papa John’s making pizzas and answering customer phone calls 21 years ago, said that the brand looks to compete with Domino’s, as well as other fast food brands by making it easier for customers to order a pizza from multiple platforms. The brand currently allows customers to order from Facebook and Apple TV.
Papa gone: pizza chain founder, CEO John Schnatter steps down
Papa John’s founder and chief executive officer John Schnatter announced that he will step down from his role in January 2018.
The news comes two months after openly criticizing NFL players for protests against police brutality during the national anthem. The pizza chain, an NFL sponsor and advertiser, had seen its quarterly revenues fall since the football season started, with “significant decline” in TV ratings being blamed for the losses.
According to the Associated Press (AP), Schnatter’s post as chairman (he is also the largest shareholder of the chain) remains intact. Steve Ritchie, the brand’s chief operating officer, will replace Schnatter in the top role. Ritchie said there is no word on whether Schnatter will remain the brand’s spokesperson.
Papa John’s recently underwent a creative review that saw the likes of Grey, BBDO New York, and Laundry Service competing for the business. Chief marketing officer Brandon Rhoten announced the winner of the pitch, Laundry Service via Twitter:
Excited to announce we have chosen @247LS as @PapaJohns Creative AOR. Watch your 6, cheap pizza guys. 😉
— Brandon Rhoten (@brhoten) October 31, 2017
Ritchie, who began his career at Papa John’s making pizzas and answering customer phone calls 21 years ago, said that the brand looks to compete with Domino’s, as well as other fast food brands by making it easier for customers to order a pizza from multiple platforms. The brand currently allows customers to order from Facebook and Apple TV.
Twinings distances itself from Poundland's lewd £25 Christmas social campaign
Twinings has denied involvement in a controversial tweet from discount retailer Poundland in which an elf was pictured ‘teabagging’ a female doll.
The post, which appeared on the retailer’s Twitter account on Thursday (21 December), has sparked backlash from both social media users and Twinings, the tea brand which inadvertently found itself featuring in the ad.
Twinings has accused Poundland of “misusing” its product.
In a statement on Twitter it said: “We are aware of an image that is circulating that misuses our product. We had no involvement in this and it is obviously not reflective of our brand values.”
We are aware of an image that is circulating that misuses our product. This is to confirm that we had no involvement in this and that it is obviously not reflective of our brand values.
— Twinings Tea (@TwiningsTeaUK) December 21, 2017
Shortly after Twinings’ tweet was posted, Poundland responded by reposting the image without the tea brand, alongside a tweet which read: “Spot the difference..”
Spot the difference… pic.twitter.com/hWV83m4EYE
— Poundland (@Poundland) December 21, 2017
It poked further fun at the controversey generated by the initial image with a tweet this morning (22 December) in which the elf is seen scrolling through the brand’s Twitter account and holding a mug with the caption “What a storm in a teacup”.
What a storm in a teacup. See you again at Tw-elf o’clock. pic.twitter.com/HkpJKAnxFT
— Poundland (@Poundland) December 22, 2017
The tweet is the latest rendition of Poundland’s long-running #ElfBehavingBadly campaign that has been running throughout December.
The Advertising Standards Authority (ASA) has received a number of complaints about the posts which depict the elf in a series of sexually explicit positions.
Some users enquired if the account had been hacked.
Mark Pym, the brand’s marketing director, said he was proud of the campaign which cost a reported £25.53 to deliver, according to the International Business Times.
Hi Mark. The Poundland account has not been hacked. I am sorry that you feel this way and will share your feedback. Thanks, Zoe
— Poundland (@Poundland) December 21, 2017
There was also some marketing flattery chucked into the mix.
— Poundland (@Poundland) December 21, 2017
Further to this, there was a debate as to whether journalists should be pursuing this story. The jury is out on that one.
You’re aware that The Drum is a marketing news website and so reporting on a badly misjudged misogynistic marketing campaign is the sort of thing it does, right?
— Simon HB (@norock) December 21, 2017
This story was updated on 22 December
Twinings distances itself from Poundland's lewd £25 Christmas social campaign
Twinings has denied involvement in a controversial tweet from discount retailer Poundland in which an elf was pictured ‘teabagging’ a female doll.
The post, which appeared on the retailer’s Twitter account on Thursday (21 December), has sparked backlash from both social media users and Twinings, the tea brand which inadvertently found itself featuring in the ad.
Twinings has accused Poundland of “misusing” its product.
In a statement on Twitter it said: “We are aware of an image that is circulating that misuses our product. We had no involvement in this and it is obviously not reflective of our brand values.”
We are aware of an image that is circulating that misuses our product. This is to confirm that we had no involvement in this and that it is obviously not reflective of our brand values.
— Twinings Tea (@TwiningsTeaUK) December 21, 2017
Shortly after Twinings’ tweet was posted, Poundland responded by reposting the image without the tea brand, alongside a tweet which read: “Spot the difference..”
Spot the difference… pic.twitter.com/hWV83m4EYE
— Poundland (@Poundland) December 21, 2017
It poked further fun at the controversey generated by the initial image with a tweet this morning (22 December) in which the elf is seen scrolling through the brand’s Twitter account and holding a mug with the caption “What a storm in a teacup”.
What a storm in a teacup. See you again at Tw-elf o’clock. pic.twitter.com/HkpJKAnxFT
— Poundland (@Poundland) December 22, 2017
The tweet is the latest rendition of Poundland’s long-running #ElfBehavingBadly campaign that has been running throughout December.
The Advertising Standards Authority (ASA) has received a number of complaints about the posts which depict the elf in a series of sexually explicit positions.
Some users enquired if the account had been hacked.
Mark Pym, the brand’s marketing director, said he was proud of the campaign which cost a reported £25.53 to deliver, according to the International Business Times.
Hi Mark. The Poundland account has not been hacked. I am sorry that you feel this way and will share your feedback. Thanks, Zoe
— Poundland (@Poundland) December 21, 2017
There was also some marketing flattery chucked into the mix.
— Poundland (@Poundland) December 21, 2017
Further to this, there was a debate as to whether journalists should be pursuing this story. The jury is out on that one.
You’re aware that The Drum is a marketing news website and so reporting on a badly misjudged misogynistic marketing campaign is the sort of thing it does, right?
— Simon HB (@norock) December 21, 2017
This story was updated on 22 December
The World's Most Creative Women: Pansy Aung, Salt & Pepper Creative
In a continuing drive for greater diversity and inclusion in marketing and advertising, a new feature by The Drum highlights conversations with top creative women in the industry.
All were nominated for The Drum’s global Woman of the Year award at The Drum Creative Awards, sponsored by Facebook, One Minute Briefs and in partnership with Creative Equals. The award is designed to push equality boundaries within the creative industry to spark discussion and action.
From icons and pioneers to prominent creative directors and designers, we asked each of them how diversity creates better work, the positive changes the industry can make, what keeps these creatives going in an ever-changing world and how greater diversity can grow the business.
Leading into the new year, this series will reveal more of The Drum’s global Woman of the Year award nominees.
Today, we speak to Pansy Aung of Salt & Pepper Creative.
From your experience and point of view, how does a more diverse creative team create better work?
A lot of our work are based on assumptions. Having a diverse team gets you insider’s knowledge that data simply can’t give you. That’s especially important for delicate emotional and cultural insights.
How are the conversations around creativity, and specific work/projects, different with a more gender balanced team?
You always get a more rounded view when you hear from both sides of the fence.
What changes around inclusion should the entire industry embrace today?
Now that we’ve started the talking, let’s start the doing. I’m looking forward to seeing diversity programmes set up in all agencies.
With all of the issues women face in this the creative sector, what keeps you in the industry?
I think what keeps most female creatives in the industry is that we simply love what we do. We rather work extra hard to proof ourselves than to give up.
Will greater diversity in the industry ultimately save/grow it?
Greater diversity in the industry is the only way to help us stay relevant in a increasingly cross-cultural world.
The Drum Creative Awards puts creativity back in the spotlight and flies the flag for creativity during the digital revolution. These global awards are open to advertising agencies, design consultancies, digital agencies, production companies, marketing agencies, PR and more.
To register your interest for 2018, go to the event website.
This years awards were sponsored by: Facebook Creative Shop and One Minute Brief and partnered with: Creative Equals.
Huawei strengthens its fight with Apple after forming AI alliance with Baidu
Huawei has announced that it has entered into artificial intelligence (AI) alliance with Internet search provider giant Baidu.
The goal of the partnership is to foster a new mobile and AI ecosystem by leveraging Huawei’s hiAI platform and Baidu Brain, a compendium of the company’s AI assets and services, and combine hardware and software to provide global consumers with new smart service experiences.
According to Robin Li Yanhong, Baidu’s chairman and chief executive, the strategic cooperation with Huawei will kick off the AI-powered intelligent devices era,
Huawei is also hoping that the alliance will give it an important edge in competing against the likes of Apple, which is looking to bring on-board more AI capabilities over the next few years.
Chinese companies have been forming strategic alliances in recent times as competition intensifies in China, with Tencent and JD.com forming one recently, while Baidu and JD.com have also formed an AI alliance.
Huawei strengthens its fight with Apple after forming AI alliance with Baidu
Huawei has announced that it has entered into artificial intelligence (AI) alliance with Internet search provider giant Baidu.
The goal of the partnership is to foster a new mobile and AI ecosystem by leveraging Huawei’s hiAI platform and Baidu Brain, a compendium of the company’s AI assets and services, and combine hardware and software to provide global consumers with new smart service experiences.
According to Robin Li Yanhong, Baidu’s chairman and chief executive, the strategic cooperation with Huawei will kick off the AI-powered intelligent devices era,
Huawei is also hoping that the alliance will give it an important edge in competing against the likes of Apple, which is looking to bring on-board more AI capabilities over the next few years.
Chinese companies have been forming strategic alliances in recent times as competition intensifies in China, with Tencent and JD.com forming one recently, while Baidu and JD.com have also formed an AI alliance.