Category: Data-Labor-Technology Stories

“Ads should be identifiable as advertising,” the FTC writes in a new report.

Skipper has been president since January 2012. Bodenheimer, former president and executive chairman of ESPN, will take over as acting chairman for 90 days as ESPN searches for a new successor.

“Jedi” posted an eye-popping $220 million in U.S. box office receipts — the second-highest haul ever for a U.S. film on an opening weekend.

Digital video continues to grow and evolve in the digital advertising landscape at an exponential rate. According to eMarketer, U.S. marketers will spend on average more than $9 million on digital and
mobile video advertising in 2017. Unfortunately, however, the metrics by which we evaluate the performance of these campaigns trails far behind in innovation.

NBC already streams the games on desktop computers, connected TVs and tablets. The new deal adds smartphone viewing to that mix.

Bloomberg Media has launched what it is calling the first 24/7 news network built for a social-media platform. Called TicToc, the network lives exclusively on Twitter, and targets “on-the-go,
mobile-first news consumers” with global, general interest news.

Premium video is a massive opportunity for publishers to begin winning against Facebook and Google.

As more semiconductors are built and shipped to Apple, Google, Microsoft, Samsung and other hardware manufacturers, consumers will have more devices available to connect to the Internet and see or
hear advertisements.

Facebook is in the midst of transforming the video content it hosts, reworking its viewing and advertising experience in a bid to capture more of the $70 billion in advertising dollars that currently
flow to television.

“For the first time for digital advertising, we have real proof points that having context [understanding] is going to drive up sales and ROI,” Bhanu Bhardwaj, s principal of IRI’s Media Center of
Excellence tells “Marketing Daily.”