Voice Recognition Technology Could Pose New Threat To Advertisers

A dissertation released Nov. 14 reveals a new type of threat, analyzing how skillful voice impersonators can fool state-of-the-art speaker recognition systems, as these systems generally are not yet
effective in recognizing voice modifications and inflections in the human voice, writes Rosa Gonzalez Hautamaki.

NBCUniversal Ad Sales Hires Ceppi To Propel Hispanic Market Growth

Ana Ceppi will serve as a advisor and liaison to NBC’s external client and agency partners, helping to promote the company’s efforts in the Hispanic marketplace and for the NBCU Telemundo network
brand.

Prospective Buyers Closing In At 'Rolling Stone'

Current contenders include Penske Media Corporation, which owns ‘Variety.’ The owners of ‘Playboy’ and ‘The Hollywood Reporter’ and New York Knicks owner and Madison Square Garden Chairman James Dolan
are also in the running,

YouTube Inks New Deals With Universal Music, Sony Music

Music videos are among the most-watched videos on YouTube, with a recent study showing that more than 40% of the platform’s users watch at least one music video in any given month.

Consumers Embrace Streaming Video, But Options Overwhelm

A new survey from PricewaterhouseCoopers diving into streaming video suggests streaming is now inarguably mainstream, but a correction in the market may be necessary as consumers try to navigate the
plentiful options in the space.

Influencer Marketing Works, As Long As It's 'Authentic'

Nearly a third of consumers say they have purchased a product or service based on an influencer’s recommendation; nearly a quarter said they have made recommendations to others based on influencer
content.

Dreary, Depressing, Sad: The Worst TV Shows Of 2017

Words like “dreary,” “unpleasant,” “ugly,” “depressing,” and “meaningless” comprise a theme to much of this year’s TV reviews, and are a reflection of how sad and violent TV has become.

Politics Fuels Cable News' Uptick In Viewership

News content will see a boost from the all-important midterm 2018 elections — when the entire House of Representatives is up for another term, and one-third of the Senate.