Although TV’s dominant reach of U.S. viewers has seen some declines, it still beats digital media platforms by wide margins.
Data Shows Tablets Driving Highest Click-Through Rates
Data released from Drawbridge on Wednesday suggests that small screens are out and large, portable screens are back as the preferred choice for clicking through to complete tasks.
When The Medium Is The Message, Not A Political Ad
It is a simple grassroots message paid for by local citizens, expressing their concern about the Presidency. That’s what the citizens of a neighborhood in Youngstown, Ohio, say about the ad they
kicked in to buy on a local billboard. The content is a one-word message: “IMPEACH.”
Retailers Crank TV Ad Spending Budgets In Final Sprint
Among the season’s biggest sellers, the multicooker is emerging as a powerhouse; these multitasking machines were top performers Thanksgiving weekend, often selling out.
Digital Ad Spending Tops $40B In First Half, IAB Reports
Mobile took 54% of total digital ad revenue in the first half this year, up 22% from first-half 2016. Advertisers spent $21.7 billion on mobile during the first half of 2017 — up 40% from $15.5
billion in first-half 2016 and surpassing the $8.2 billion reported two years ago in first-half 2015.
About.com Reboots As Dotdash, Company Thrives
IAC rebuilt About.com and renamed it Dotdash in May. The publisher branched out to focus on six unique sites, including Verywell, The Balance, Lifewire, ThoughtCo and travel site TripSavvy.
The Rundown: Media resolutions for 2018
This is the last Rundown for the year, and we’re trying something different. We’re featuring our own resolutions for the media industry in 2018. We’re looking forward to seeing you next year when we take the wraps off a new Digiday+ site experience and welcome our new managing director for Digiday+.
Stop blaming the duopoly.
Yes, Google and Facebook are taking most of the growth in digital advertising. (I’m bracing for the “Yo @bmorrissey” tweet from DCN chief and duopoly fighter Jason Kint.) Bryan Goldberg, Bustle’s CEO, joined the Digiday Podcast to talk about how publishers need to get over this. The same message came from Washington Post CRO Jed Hartman at our Digiday Publishing Summit Europe in Berlin this fall. The duopoly isn’t going anywhere; it’s time publishers adapt — and learn to play offense, as Bloomberg Media CEO Justin Smith said this week. — Brian Morrissey
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Digital Media Revenues Gain 9% in November, National TV Up 2%
Year-to-date, digital is at a 12% increase over the same period a year ago. Broadcast inched up 1%, and cable saw a 3% hike.
Mobile Video Ad Spend Overtakes Display
Is it time to stop thinking of the Web as mobile versus desktop? It’s a sentiment I’ve heard a lot this year, and it speaks to the maturity of mobile, and our evolving conception of media
consumption. However, without such distinctions, I couldn’t clearly communicate some interesting developments. For instance, for the first time ever, we know now that video on mobile overtook
video on display.
Digital Video Ad Spend Up 36% From 2016
According to the Interactive Advertising Bureau’s Internet Advertising Revenue Report, digital video ad spend, including mobile and desktop, rose by 36% to $5.2 billion in the first half of 2017.