Category: Data-Labor-Technology Stories

The Liverpool-based creators of national mental health database The Hub of Hope  have launched a poster campaign to raise awareness of the vital resource in the lead-up to Christmas 2017, six months on from its launch.

Mashbo, creative designers and trustees of Chasing the Stigma (CTS) – the charity behind the web-based app – have funded the fly poster campaign, which will promote the Hub of Hope in Liverpool city centre using funds ordinarily reserved for client Christmas cards and gifts.

The 50 posters carry details on how to access support via the resource, alongside the striking yet simple message that ‘the doors are open’ to thousands of grassroots and national organisations 24/7 throughout the Christmas period.

The decision to launch the campaign was made based on research from multiple sources including Rethink Mental Health, which revealed that the pressure to be cheerful and splash out on presents can cause mental strain, exacerbating symptoms such as panic attacks, depression, low moods, sleeping problems and cause thoughts of self-harm and suicide.

Since its launch in July 2017 the web-based app, which brings help and support together for all mental health issues in one place, has received almost 10,000 unique visits from 751 different cities and towns across 59 countries.

The digital platform has been designed to revolutionise the way people seek help for their mental health difficulties by using the device’s location to discover the nearest services to its user, as well as national organisations. The campaign reiterates the message from CTS Founder and Liverpool comedian, Jake Mills that “there is always hope”.

Jake said: “Christmas can be an extremely difficult time, especially for those who are affected by mental health issues.

“Since its launch in July we have seen an amazing response to the Hub of Hope and the Christmas we want to ensure that people know there is a place they can go to easily find access to free and immediate help available.”

The launch of the poster campaign also comes in the same week of the first anniversary of CTS becoming a limited charity.

Gavin Sherratt, managing director of Mashbo, said: “The initial response to the Hub of Hope has been incredible and we are proud to be lending even further support to this fantastic resource. As a business we are focused on using technology for good and the Hub of Hope has been a fantastic way for our team to use its skills to really help people, especially at this difficult time of year.”

The Hub of Hope database, which the first of its kind in the UK, has been publicly commended by mental health charities such as the Samaritans and public figures including Jeremy Corbyn and Davina McCall.

The web app is free to use and also free for organisations to register.

 

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Germany’s top antitrust enforcer opened a new front against big tech firms when it said the way Facebook harvests user data constitutes an abuse of dominance.
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In this short video, marketing executives talk about making smarter decisions using data.

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Indian e-commerce giant Flipkart has  unveiled its ‘artificial intelligence (AI) For India’ programme to give a push to its AI ambitions and keep up with rivals Amazon and Alibaba.

The new AI team will be headed by chief data scientist Mayur Datar, with Flipkart co-founder Sachin Bansal and Flipkart chief executive Kalyan Krishnamurthy directly working on some key projects.

In an interview, Bansal said that AI will become a significant driving force of innovation and change across varied sectors in the Indian economy and emphasised  why India needs homegrown AI solutions.

He said: “Even before AI came into the picture, we’ve seen that you can’t just apply global solutions to Indian problems. You have to think of Indian problems from first principles and then come up with solutions, whether they are visible — like Cash-on-Delivery and payments — or in the background — like warehousing and logistics. For example, we have unique problems in the payments space for which UPI, which is a very Indian innovation, has worked wonders.”

As to how Flipkart is positioned to tackle some of these problems, he said: “Flipkart also has a core tech and innovation DNA, coupled with the best product engineering team in India. We’re investing in cloud and technology infrastructure to build scalable computing capabilities in ecommerce, so we’re positioned very well to tackle problems head on. Ultimately, I believe data, talent and infrastructure are critical factors to be successful in AI — and Flipkart has all three in abundance.”

Alibaba is already using AI to create tailor-made shopping experiences for consumers and targeted marketing for brands as it seeks to “empower people in the virtual economy”. Alibaba Cloud is set to open its first data centre in India to aid SMEs.

Meanwhile, Flipkart’s rival Amazon too, has intensified its AI plans globally. It recently announced Amazon SageMaker, which lets companies build and quickly train machine learning algorithms and Amazon Rekognition Video, which uses AI to detect objects and faces in customers’ video content. 

 

 

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Quinn, an investor in the crypto trading platform Coinbase, says “the toothpaste is out of the tube.”

The decentralized virtual currency called bitcoin has been around for nearly a decade, but it’s just recently starting to find mainstream attention and, in some circles, acceptance. That shift is thanks in no small part to the skyrocketing value of bitcoin, the world’s best-known “cryptocurrency,” from $1,000 near the start of the year to nearly $20,000 today.

For investors like Spark Capital General Partner Megan Quinn, “the toothpaste is out of the tube.” On the latest episode of Recode Decode, hosted by Recode’s Kara Swisher and The Verge’s Casey Newton, Quinn explained her investment in Coinbase, a company that is trying to position itself as the safe place to trade cryptocurrencies.

“People were sleeping on each others’ couches and renting rooms before Airbnb, but Airbnb provided that really safe, clean, approved — you got feedback, it was a transaction,” Quinn said. “You felt good about it. We think Coinbase is providing that sort of experience for trading crypto.”

You can listen to Recode Decode on Apple Podcasts, Spotify, Pocket Casts, Overcast or wherever you listen to podcasts.

Someday, Quinn said, the value of cryptocurrencies like bitcoin will level off enough that we will be able to start treating them like real money. But that day is not today.

“Today it’s speculative, 100 percent,” she said. “One of the folks on my team said he was liquidating his 401k to buy in, which made me pretty nervous. I’m optimistic that it will actually be a tool for transacting, once we reach some steady state.”

“In a world where it’s going up by a thousand dollars every couple hours, you don’t want to go to Overstock.com and buy a mattress,” Quinn added. “But if we can get to a place where it’s steady-state, I think there’s real opportunity there.”

So, who should buy into bitcoin now, when the price is so volatile? Talking to Swisher and Newton a few weeks ago, when the price was a measly $17,000, Quinn warned not to trust any of the “false prophet[s]” who claim to know when the roller coaster ride will be over; buying in now only makes sense for people with a lot of disposable income, she added.

“If you have a spare $17,000 that you are fine seeing go to zero, okay, fine, that’s not the worst way to spend it,” she said. “I don’t think cryptocurrencies, or bitcoin specifically, is ever going to go to zero. But I think if you’re someone who’s willing to have it go to zero, then you can ride out the stomach-lurching volatility that we’re going to continue to see for a while.”

If you like this show, you should also sample our other podcasts:

• Recode Media with Peter Kafka features no-nonsense conversations with the smartest and most interesting people in the media world, with new episodes every Thursday. Use these links to subscribe on Apple Podcasts, Spotify, Pocket Casts, Overcast or wherever you listen to podcasts.
• Too Embarrassed to Ask, hosted by Kara Swisher and The Verge’s Lauren Goode, answers the tech questions sent in by our readers and listeners. You can hear new episodes every Friday on Apple Podcasts, Spotify, Pocket Casts, Overcast or wherever you listen to podcasts.
• And Recode Replay has all the audio from our live events, including the Code Conference, Code Media and the Code Commerce Series. Subscribe today on Apple Podcasts, Spotify, Pocket Casts, Overcast or wherever you listen to podcasts.

If you like what we’re doing, please write a review on Apple Podcasts — and if you don’t, just tweet-strafe Kara.

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What is TV DMP? How can you combine TV viewership data with other behavioral audience data to reach your consumer across screens and devices? Learn more about Lotame TV DMP at https://www.lotame.com/products/tv-dmp/
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As a B2B marketer, you are often caught trying to serve two masters: the need to drive engagement for specific campaigns or periods relative to the business vs. the overall goal to drive persistent ROI throughout the year. In any scenario, it’s becoming more clear that the “campaign” mentality no longer serves.

Even marketing’s cousin, advertising, has evolved. In the age of programmatic and audience-based, data-driven marketing, advertisers have already moved away from the campaign a
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Hear how Lotame’s data management platform (DMP) has helped leading media companies increase CPMs, sell more media, and improve ROI. Learn more about how Lotame works with publishers around the globe at https://www.lotame.com/solutions/publishers/
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2017 was the biggest year in media and marketing since 2016. Whether it was the duopoly increasingly controlling the digital ad market, digital publishers and traditional media companies fighting back against the duopoly, advertisers pressuring the duopoly to improve its advertising and measurement products or things that had nothing to with the duopoly, the duopoly reigned supreme. But Google and Facebook weren’t winners on all fronts. Here are Digiday’s biggest media and marketing winners and losers of 2017:.

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Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.
From MarTech Today:

Lotame’s prep for GDPR highlights big changes in data management
Dec 19, 2017 by Barry Levine
There’s tracking consent, providing data access and minimizing liability. Plus there’s the pending ePrivacy Regulation.
Equifax and beyond: How data breaches shaped 2017
Dec 19, 2017 by Robin Kurzer
Could this be a turn
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